Braedon Sheppard joins us today to talk about content creation, his journey and experiences in gaming and esports, and the relevance and proper use of TikTok to engage with audiences, brands, and gamers. Braedon is the founder and President of Sheppard Media LLC; he is a TikTok Gaming Content Creator with over 230K followers and over 1 million weekly engagements, views, and impressions on the platform. In this episode, our conversation revolves around Braedon's journey in content creation, from joining Machinima at 16 to becoming a digital -marketing specialist, a network expert, and then founding Sheppard Media. We talked about his passion for content creation and why he chose TikTok to share his content over other social media platforms. In addition, Braedon kindly shared advice for content creators and brands on engaging their audiences using TikTok. This podcast is Powered by Cognizin: Visit cognizin.com to learn more and find a product to help fuel your day. Visit: www.cognizin.com. Connect with Brandon on social media: Sheppard Media Beacons: https://beacons.ai/sheppard TikTok: https://www.tiktok.com/@TheSheppard Instagram: https://www.instagram.com/thesheppardlol/?hl=es. LinkedIn: https://www.linkedin.com/in/thecontentcreator/. Twitter: https://twitter.com/thesheppardlol Twitch: https://www.twitch.tv/TheSheppard Taxed on first 80% of the revenue