Thomas Kutzman and Scott Pollack review their journey on “Real Estate Is Your Business”, notable guests, what the hosts have learned, and how the industry is transforming, in the MouthMedia Network studios powered by Sennheiser.

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Law firm Goodwin Procter LLP launches PropTech practice to serve intersection of real estate and technology innovation…

Minta Kay (Chair of Goodwin’s Real Estate Industry group) and Salil Gandhi (partner in Goodwin’s Technology group) of Goodwin Procter LLP, join Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

• What inspired the PropTech initiative at Goodwin Procter
• The firm’s huge global real estate bench, and huge technology bench
• How the firm has been getting a lot of calls, inquiries
• Woke up with convergence of practices, obvious place to go
• Tech – type of company, not an industry sector
• Also Fintech, Blockchain, do a lot in that space as well
• Real estate has been slow to adopt tech—that’s changing
• Need to pay attention, a cascade coming down around them
• Real estate becoming a service instead of just a hard asset
• The greatest potential for opportunity
• From first innovations on prop tech side on consumer listing sites, been seeing it on consumer side for awhile, bigger than a couple of entrepreneurs disrupting
• Investors are investing to remain abreast of latest innovations
• Keeping informed on opportunities to return investor returns, smarter buildings, manage portfolios
• How people are thinking about what a building is and how it is structured, and that it is driving business decisions and entrepreneurial innovation
• Why autonomous cars are important for real estate
• Why re-purposing of spaces and buildings is huge
• Going to raise a lot of new bureaucratic activity, permitting, zoning
• Collecting more data than ever before, so sourcing deals to pricing deals, design, maintenance
• From one transaction to an ongoing sharing of information
• Open-mindedness on real estate and regulatory that will allow innovation to occur
• Elasticity in the space is very important
• The need to house fleets of vehicles is coming, a shift is needed
  How smart contracts can shift advice business
• From ballet, chemical engineering and art history — to law
• PropTech is happening now in Asia too

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A nationwide realtor referral network…

Lisa Fettner, VP of Marketing for ReferralExchange (real estate agents can submit and receive clients from across the US), joins Thomas Kutzman in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

• How the role and job of agent has changed in last few years
• The need to be hyperlocal while being able to help people everywhere
• Why agents needs to be the subject matter expert to help them now and several years down the line, a client’s entire source for real estate
• Now it is all about the relationship
• How ReferralExchange is superior, algorythms, look at agents’ experiences
• Look at agents who want to participate and want to be engaged, while looking at their specific areas of expertise
• Handling personal info of referrals
• Handle tracking, follow up
• Most important factor when referring – protecting agent reputation
• The concentration of agents in the market, agents in pretty much every populated zip code
• Why ReferralExchange operations are in San Francisco and Sacremento
• One big challenge these days—agents don’t call leads or referrals back
• Minimizing bias, racial concerns based on photos
• Advice to be as personalized and customized for clients as possible, keeping clients in mind
• Fettner’s passion: Princess Project – give away prom dresses to teens who can’t afford them, promotes inner beauty, self confidence
• Don’t be afraid to have that conversation – it can lead to a relationship

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