• Real Betis: Behind the charge towards LatAm commercial growth

  • Dec 6 2023
  • Length: 31 mins
  • Podcast

Real Betis: Behind the charge towards LatAm commercial growth

Listen for free

View show details

  • Summary

  • In this latest episode of the Behind The Badge podcast, the team looked into the commercial progression of one of Spain’s most notable football clubs, Real Betis.

    Pablo Arquero Fernàndez, Head of Sponsorship at Real Betis, joined hosts George Harborne - SBC Sponsorship Director - and Callum Williams - Business Journalist for Insider Sport - on the team's latest push into the Latin America market.

    Aiming to increase its fanbase and commercial opportunities within the region, Arquero Fernàndez spoke how the club’s and La Liga’s growth plans in Latin America have been accelerating in pushing both brands across the continent. This also led into a conversation on Betis’ more international plans on building youth academies to broaden not just the club’s growth strategy off the pitch, but on the pitch, as Betis continues to seek the best youth talent across the world.

    There was also time for Arquero Fernàndez to discuss some of the more innovative partnerships with Web3 companies, as well as plans for the future.

    Follow Behind The Badge on LinkedIn to make sure you never miss an episode.
    Show More Show Less
Show More Show Less

What listeners say about Real Betis: Behind the charge towards LatAm commercial growth

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.