In this sneak peek to the NIAA's upcoming conference: Producing Protein for a Food Insecure and Uncertain World, we sit down with Norbrook's Director of Technical Services and NIAA Co-Chair Eric Moore and Midan Marketing Public Relations Manager and NIAA Board Member Kelly Loganbill. The conversation progresses through stigmas around antimicrobial stewardship and consumer worries about how antibiotic use in livestock production could affect their food supply. Loganbill also discusses the difference in consumer groups at the meat case and what drives consumer purchasing decisions.

In a final comment on the episode Moore states, " Don't be afraid, be bold, be confident and say this is what we do. This is how we do it. And this is the right way to do it... In the past 11 years of doing this, I think it's important to remind producers that ... Hey you're doing a great job and you just need to say you are."

Segment One:
In an interview from Hy-Plains Feedyard in Montezuma, Kansas ABS Global's Beef Testing Coordinators Sydney Pryor and Grant Sardella discuss how they continuously collect and evaluate data to create genetic progress.

Segment Two:
Coming from the NCBA - Brian Holsted with Prime Source Genetics and Brad Brundage with Trans Ova Genetics explain how they've partnered with ABS Global to create a leading solution for producers. Native beef embryos. The two give a broad overview of the work they've begun in finding donors, the right sires, and how this could affect the industry.

Segment One -

We hear from Matt Cleveland our ABS Global Director of Beef Product Development - on some of the coolest new technologies coming up in the beef industry. The microbiome project - the amount of potential behind identifying certain bacteria in the rumen to bolster animal health in a non-invasive way is exciting. If you like hearing about the science behind strategic breeding strategies, disease detection through genetics, and how we continue to digest how to be the most sustainable - this is the episode for you.

Segment Two -

Billy Gascoigne from Ducks Unlimited comes on the podcast to talk about why his company continues to invest in grassland management projects in the cattle industry. We hit on carbon credits, sustainability, and conservation that can benefit multiple industries. *Spoiler* We might sneak a conversation about ducks in there too. Tune in and find out just how much Ducks Unlimited has and plans to continue partnering in the beef space to bring producers newer and more sustainable options.