In this episode, we talk to Henrik Fabrin, CEO and Co-founder of Certainly.io. Certainly is a Conversational AI platform made for eCommerce and customer service. The topic of this episode is Conversational Commerce, and Henrik explains what it is and how it does work.

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In this episode we talk to Malena Kirs, Marketing Manager at Voyado.

The topic of this episode is shopping behaviour, especially now during the pandemic. How do we shop today, compared to before the pandemic struck? And how does the future look like?

Malena talks about different adjustments during the pandemic and how different target groups have increased their online shopping.

We also talk about the importance of continuing to work sustainably and how important it is for customers to know how you as a company work towards a more sustainable environment.

In this episode, we talk to Kajsa Knapp, Co-Founder, and Owner at Coolstuff.

Kajsa tells about Coolstuffs journey, from the start of the small company, where the first product was a banana guard, to the big eCommerce site that Coolstuff is today.

We go behind the scenes and talk about marketing, product inspiration, and Christmas shopping. Among other things.

We talk about future plans, ambitions, and the importance of doing what is fun and that you are passionate about.

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In this episode, we talk to Hugo Carlén, Manager of Product Information at SKF.

SKF is one of Sweden’s biggest B2B companies. With sensorized bearings, condition monitoring, and connected factories - SKF offers exciting opportunities and challenges - whatever your area of expertise.

The topic for this episode is product discovery in B2B Commerce, and we talk about how to create product information that makes a difference for customers.

How does product discovery for a B2B company like SKF works? How to stay relevant when you have lots of products that you sell, to different personas? How can we learn more from our customers? This and much more, are questions that Hugo answers in this episode.

Hugo also explains how the pandemic has impacted the company and the way they work today.

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In this episode, we talk to Filip Lindwall, Head of Sales at Columbus Commerce. Filip has a background in sales, consulting, and business development. Columbus is an IT consulting company with more than 2,000 employees around the world. Strategy and development, implementation and maintenance of digital business solutions are what they do best.

The topic of this episode is composable commerce and the future of commerce. Filip explains what composable commerce is and what you need to think about when you want to apply this approach to your eCommerce stack and eCommerce solutions.

We discuss the importance on focus on the customer and the business, how to make the best customer journey possible.

What kind of solutions are the most common ones that you need to replace today? What are the different parts that you need to compose to gather to get a full-fledge working eCommerce solution?

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In episode #12 of Radically Smarter Commerce, we talk to Sonja Keerl, Global Head of Product Marketing at Contentstack, CO-Founder, and Vice President at MACH Alliance.

Contentstack is the hub powering omnichannel content, digital experiences, and personalized customer journeys. It is the industry leader in the headless content management system (CMS) category.

The topic of this episode is Headless CMS.

What is CMS? Sonja explains what CMS and headless CMS is and how it works. CMS gives more control to the business users if you pick the right one.

We talk about how the barriers between IT and marketing are breaking down. The importance that marketing needs to understand technology a little better and IT needs to understand the business a little better.

Is Headless really an approach for everyone?

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In this episode, we talk to Albert Bertilsson, Engineer and previous Product Owner, at IKEA.

The topic of this episode is Findability at IKEA. Albert explains what it means and how you need to use different strategies and ways to work with your merchandising.

We discuss how important it is to help customers find exactly what they are looking for, with help from visual search, photographs, and similar items.

Albert talks about his experiences and views of merchandising and searchandising and he also explains what ranking and precision are.

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In episode 10 of Radically Smarter Commerce, we talk to Martin Jensen, CEO at Centra.

Centra is a brand-focused, headless eCommerce platform, with modules for both Direct-to-Consumer and Wholesale eCommerce.

What is advanced eCommerce and what is the difference compared to simple eCommerce? In this episode, we dive into this topic and learn more about this.

We discuss the importance of social media and how brands can sell through it and use influencer marketing.

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