• RV235 - Create A High Performing GTM Engine | with Sangram Vajre

  • Feb 7 2025
  • Length: 1 hr and 2 mins
  • Podcast

RV235 - Create A High Performing GTM Engine | with Sangram Vajre

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  • Summary

  • How can CEOs, CMOs, and revenue leaders truly create a high-performance GTM engine?

    This episode is a live event that Chris Walker did with Sangram Vajre (co-founder & CEO at GTM Partners) where they answer exactly that.

    Key topics from this episode:

    • Who should really own GTM?

    • Moving beyond “marketing vs. sales”

    • The 4 pillars of pipeline creation

    • Why marketing needs more of a business mindset

    • The importance of retention vs. acquisition

    • How to fix broken revenue metrics

    • Why “slow is fast” in GTM

    • How to build an agile GTM team

    • What the future of marketing leadership looks like

    –

    Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.
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