• RV234 - The Pipeline Creation Framework | Go To Market Live Episode 43

  • Feb 4 2025
  • Length: 46 mins
  • Podcast

RV234 - The Pipeline Creation Framework | Go To Market Live Episode 43

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  • Summary

  • Why do so many companies struggle to generate pipeline efficiently? In this episode, Chris shares exactly why (and new and more effective GTM strategies).

    Whether you're a CMO, CRO, CEO, or CFO, this episode will challenge your thinking and help you build a smarter GTM strategy with marketing investments that are actually delivering returns.

    Key topics from this episode:

    • The Fundamental Flaws in Pipeline Creation

    • The 3 Phases of Pipeline Creation

    • Why "Marketing vs. SDRs" is a Broken Debate

    • How to Fix Attribution & Measurement

    • Rethinking RevOps & Sales Productivity

    • The Hidden Costs of Inefficiency

    • How CMOs, CROs, and CFOs Can Align on GTM Efficiency

    –

    Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.
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