• RV231 - Chris Walker & Dave Gerhardt Talk B2B Marketing

  • Jan 14 2025
  • Length: 48 mins
  • Podcast

RV231 - Chris Walker & Dave Gerhardt Talk B2B Marketing

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  • Summary

  • This is a must-listen episode where Chris Walker joined Dave Gerhardt (Founder & CEO of Exit Five) on the B2B Marketing with Dave Gerhardt podcast.

    Key topics from this episode:

    • Why being “early” in seeing how marketing is changing is often misunderstood as being wrong

    • How to manage negativity on social media while staying focused on your goals

    • Using podcasts, live events, and social media to gather actionable customer insights in real time

    • Breaking down marketing into Strategy vs. Pipeline Creation for clarity and efficiency

    • Why AI is an accelerant for creativity and execution, not a replacement for strategic thinking

    • How smaller and more agile marketing teams are outperforming larger ones

    • Calculating true marketing ROI by accounting for headcount, tools, and overall efficiency

    • How senior marketing leaders can improve outcomes by staying hands-on and closer to the execution process

    –

    Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.
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