It’s fairly well known that military spouses must move often, but have you ever thought about how difficult that makes it for those spouses to find stable employment, let alone achieve any entrepreneurial dreams they may have? Lisa and Cameron, both military spouses themselves, wanted to do something, not just for themselves, but for other military spouses as well. 

That was the genesis of R. Riveter, a company that creates handbags that are handmade by US military spouses working from home – wherever home happens to be. Listen in to hear from Lisa and Cameron about their vision and process, as well as from Oliver Galang of Shoelace who explains what Shoelace does and how it helps businesses like R. Riveter. 

Topics Discussed in Today’s Episode:

• How Cameron and Lisa founded R. Riveter
• How many times Cameron and Lisa have moved
• The first products Cameron and Lisa created
• How R. Riveter got their first few customers
• How long Cameron was the one sewing everything
• The process of the remote riveters making the bags
• What’s included when someone buys a handbag
• Rosie the Riveter’s story
• What was most beneficial long-term from appearing on Shark Tank
• Whether products are created on-demand or stored
• The catalyst to jump over to Shoelace
• What Shoelace does
• Where Shoelace starts with a brand like R. Riveter
• The most common mistake companies make when they sell on Facebook and Instagram
• Whether Oliver thinks things are back to normal post-pandemic
• How R. Riveter is driving demand outside of Facebook and Instagram
• Navigating the flagship store during COVID
• Whether R. Riveter plans on doubling down on the retail store
• How R. Riveter came to be on QVC and what that entails
• Where R. Riveter is buying raw materials
• Must-haves R. Riveter uses for technology
• How to use digital to amplify word of mouth