• Purposeful Culture Driven Sales

  • May 2 2024
  • Length: 59 mins
  • Podcast

Purposeful Culture Driven Sales

  • Summary

  • On this episode of The Founder's Sandbox, Brenda McCabe speaks with Kelly Breslin Wright, Founder & CEO of Culture Driven Sales. They discuss resilience and purpose related to the Culture Driven Sales methodology where Kelly Breslin Wright operates as a C-level executive, board director, advisor, and adjunct university professor. Kelly Breslin Wright is an experienced executive and corporate board director for both public and private companies, with over 30 years of experience in leadership, sales, operations, and strategy roles. She has served as an Independent Director and Advisor for multiple Boards and has helped companies navigate multiple stages of growth. These include IPOs, enterprise expansion, CEO and leadership transitions, globalization, M&A, financings, business model changes, and global crises. She has a unique mastery of sales, go-to-market, leadership, transformation, strategy, growth and scaling, data and analytics, and culture. As an operator, Kelly Breslin Wright served as President and COO of Gong, an artificial intelligence platform that serves revenue organizations to deliver insights at scale. There, she managed all go-to-market functions, including Sales, Customer Success, and Marketing. For nearly 12 years prior to Gong, Kelly Breslin Wright was Executive Vice President of Sales (Chief Revenue Officer) at Tableau Software (formerly NYSE: DATA). She joined as the company's first salesperson, where she grew Tableau’s worldwide sales and field operations from zero to $850M in revenue and managed over half of the company’s 3,400 global employees. Tableau was purchased by Salesforce in 2019 for $15.7B. Before Tableau, Kelly Breslin Wright spent time at Bain & Company, McKinsey & Company, Bank of America, Dale Carnegie Training, AtHoc, and Southwestern Advantage. You can find out more about Kelly Breslin Wright at: https://www.linkedin.com/in/kellybreslinwright/  Culture Driven Sales Website: https://culturedrivensales.com/  University of Washington Foster School of Business Website: https://foster.uw.edu/faculty-research/directory/kelly-wright/  Winning the Board Game: How Women Corporate Make THE Difference Show transcription: 00:04 Welcome back to the Founder's Sandbox. The Founder's Sandbox is a podcast now in its second season. It's a monthly podcast in which I reach entrepreneurs and business owners that want to learn 00:33 about building resilient, scalable, and sustainable businesses with great corporate governance. I am Brenda McCabe, your host on the Founder's Sandbox, and my mission is really simple. By interviewing guests through their stories, I want to assist entrepreneurs in building those scalable, well-governed, and resilient businesses. Guests to my podcast are founders, business owners, corporate directors, and professional service providers 01:01 who like me want to use the power of the private enterprise, be it small, medium, or large, to create change for a better world. Through storytelling with a guest that will touch on topics that include resilience, purpose-driven enterprise, and sustainable growth, my goal is to recreate a fun sandbox environment where we can equip one startup founder at a time to build a better world through great corporate governance. Today, my guest is Kelly Breslin Wright. Thank you, Kelly, for joining me today. 01:31 Thank you for having me. I'm excited for the conversation. I've been pursuing Kelly for a number of years. And finally, we're making it happen today. So Kelly and I are going to talk about purposeful, culture driven sales. I'm going to give you a little background on Kelly. She is founder and CEO of Culture Driven Sales. She has promoted and led the Culture Driven Sales methodology as a C level executive, 02:01 public and private company board director, advisor, and adjunct university professor. She is an experienced executive and corporate board director for both public and private with over 30 years of experience in leadership, sales, operations, and strategy roles. We actually share a common past. We both originated from McKinsey and Company, where are paths crossed there. She has served as an independent director and advisor for multiple boards. 02:30 She's helped companies navigate multiple stages of growth, including IPOs, enterprise expansion, CEO and leaderships transitions, globalization, M&A, financing, business model changes, and global crisis. So we're in for a treat today. I asked Kelly to come because she really has a unique way of bringing in culture 02:58 behind sales. I think sales often times is a hidden or unwanted child. And I was amazed that none of my guests up until now has the expertise nor did they speak about sales. So it's the first time, Kelly, that you're gonna be talking to my listeners around your 30 years experience in sales. As an operator, Kelly served as president and COO at Gong, an artificial intelligence platform. 03:28 And we're ...
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