This episode digs into a topic that’s a little different from Rural Realities’ usual content, but it’s something that affects us all and can be especially relevant during the holidays: consumer protection. The Wisconsin Farm Center’s Karen Endres sat down with Michelle Reinen, Division Administrator for the Division of Consumer Protection at the Department of Agriculture, Trade and Consumer Protection, to talk about scams that can affect small businesses--including farms--and consumers, and how we can protect ourselves. Michelle shares some tips about scam prevention, digital security, charitable giving, buying gift cards, and more.

Experiencing a challenge on the farm? Contact the Wisconsin Farm Center! With more than a hundred years of collective agriculture experience, the Wisconsin Farm Center team offers free and confidential financial and transition planning services, conflict mediation, veterinary diagnostic analysis, and more. They can be reached at 800-942-2474 or farmcenter@wisconsin.gov. More information on programs and services is available at https://farmcenter.wi.gov.

If you are experiencing increased stress, depression, anxiety, suicidal thoughts, or just need a welcoming ear to talk to, please contact the free and confidential 24/7 Wisconsin Farmer Wellness Helpline at 888-901-2558 for immediate support. In-person and tele-counseling sessions are also available by request.