Protea Conversations

By: Zane Stevens
  • Summary

  • "Protea Conversations" is an enlightening leadership podcast that delves into the dynamic world of business and accounting. In each episode, we engage with seasoned leaders to unravel their unique stories, uncovering pivotal advice that has shaped their success. Our guests generously share insights and practical guidance, offering listeners valuable lessons to propel their own career trajectories.

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Episodes
  • Episode 29 - Ruby Steinbercher - From Loss to Legacy: Ruby's Estate Planning Insights
    Feb 19 2025

    In this episode of Protea Conversations, Zane Stevens interviews Ruby Steinberger, an estate planning attorney with a unique and unconventional journey to law.

    Ruby shares her early experiences, including the loss of her father and her exposure to trusts, which inspired her to pursue a career in estate planning. She discusses the importance of empathy in her practice, the challenges of attending law school later in life, and her diverse career experiences that shaped her approach to law. Ruby emphasizes that estate planning is an act of love and highlights the need for a compassionate approach to discussing death and legacy. In this conversation, we explore the profound themes of planning for death as an act of love, the entrepreneurial spirit, and the daily life of an attorney. Ruby shares her journey of personal growth, the importance of mindset shifts, and her future aspirations, while also providing valuable advice for new graduates entering the workforce.

    Takeaways

    - Ruby's journey to law was influenced by personal loss.

    - Experiences in life and business shaped her legal career.

    - Law school was a fulfilling experience for Ruby.

    - Ruby emphasizes empathy in estate planning.

    - Estate planning is about love for family.

    - Her diverse background informs her legal practice.

    - People often underestimate their strength in tough situations.

    - Daily routines can significantly impact productivity and mindset.

    - Mindset is crucial for overcoming limiting beliefs.

    - Abundance mindset leads to greater confidence and opportunities.

    - Experiences outside of comfort zones foster personal growth.

    Sound Bites

    "Estate planning is truly an act of love."

    "It's about you, your love for your family."

    "Planning for death is an act of love."

    "Money is a renewable resource."

    "I have an abundance mindset."

    Chapters

    00:00 Introduction to Ruby Steinberger

    01:38 Ruby's Unconventional Journey to Law

    05:00 Life Experiences Shaping Legal Career

    13:28 Navigating Law School Later in Life

    18:24 Exploring Different Legal Paths

    23:43 The Importance of Estate Planning

    27:35 Empathy in Estate Planning

    30:16 Planning for Death as an Act of Love

    31:44 The Entrepreneurial Spirit and Personal Growth

    32:46 Day-to-Day Life of a Solo Attorney

    36:58 Mindset Shifts and Overcoming Limiting Beliefs

    42:18 Future Goals and Aspirations

    45:31 Advice for New Graduates

    Connect with Ruby:

    LinkedIn personal - https://www.linkedin.com/in/ruby-steinbrecher-307b525/

    Website - https://lawofficeofruby.com/

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    47 mins
  • Episode 28 - Chris Williams - The Business of Buying Small Businesses
    Feb 5 2025

    Meet Chris! In this conversation, Chris Williams, CEO of System 6, shares his journey from finance to leading a successful outsourced accounting firm. He discusses the importance of community, the unique ecosystem of buying small businesses, and the appeal of the accounting industry.

    Chris emphasizes the significance of culture and leadership in business growth, as well as the challenges faced during this transformation. He also reflects on his day-to-day responsibilities as a CEO, especially with a newborn at home.

    In this conversation, Chris Williams shares his insights on leadership, time management, and the importance of setting clear expectations within a team. He discusses the balance between recurring responsibilities and strategic projects, the lessons learned from his leadership journey, and the significance of hiring the right people for business growth. Chris emphasizes a people-first approach to leadership, advocating for open communication and accountability, while also reflecting on his personal interests and the challenges of balancing work and family life.

    Takeaways

    - Chris emphasizes the importance of community in both personal and professional life.

    - Success is not just about the outcome, but also about the energy you derive from your work.

    - The ecosystem for buying small businesses has grown significantly in recent years.

    - Recurring revenue models are crucial for stability in business.

    - The accounting industry is essential and resilient, even during economic downturns.

    - Culture and people are at the core of a successful business.

    - Growth often brings new challenges that require strategic leadership.

    - Hiring the right people is critical as a business scales.

    - Transforming a business involves creating a management layer for sustainability.

    - Tracking time can help prioritize high-value tasks in a busy schedule. Half of my time is allocated to strategic projects.

    - It's crucial to vocalize expectations to the team.

    - Hiring is a core motion for a growing business.

    - You should feel like you work with your boss, not for your boss.

    - Setting clear expectations leads to better performance.

    - Understanding client fit is essential for business health.

    - You need to build structure around your work schedule.

    - It's important to find peace along the journey.

    - Hiring well is as important as delivering services.

    - You have to be comfortable being alone as a leader.

    Sound Bites

    "Life is not just about succeeding."

    "Our business is a people business."

    "I'm here to serve the team."

    "Speak your mind faster."

    "It's about what the business needs."

    "It's not just about the revenue."

    "You have to be comfortable being alone."

    Chapters

    00:00 Introduction to Chris Williams and System 6

    03:00 Chris's Unique Path to Accounting

    05:48 The Ecosystem of Buying Small Businesses

    09:58 The Appeal of Outsourced Accounting

    17:03 Transforming System 6: Growth and Culture

    23:51 Navigating Challenges in Business Growth

    28:07 Day-to-Day Life as a CEO

    28:58 Managing Time and Priorities

    32:44 Lessons Learned in Leadership

    37:36 Setting Expectations and Accountability

    40:10 Hiring for Growth

    43:20 Short-Term Goals and Business Strategy

    46:42 People-First Leadership Approach

    49:55 Personal Insights and Interests Connect with Chris:

    LinkedIn personal - https://www.linkedin.com/in/chris-williams-68057029/

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    52 mins
  • Episode 27 - Molly Varangkounh - Transforming Business Through Curiosity
    Jan 22 2025

    Meet Molly!

    Zane Stevens interviews Molly Varangkounh, the Chief Sanity Officer, who shares her journey from an entry-level accountant to the president of a family-owned tractor parts business. Molly discusses the importance of curiosity, effective communication, and building trust in leadership. She emphasizes the need for businesses to understand their numbers and the value of collaborative leadership. After 20 years in the family business, Molly now focuses on consulting and helping other businesses navigate their challenges and achieve sustainable growth. In this conversation,

    Molly discusses her role in helping business owners navigate their challenges, identify sources of anxiety, and facilitate change. She emphasizes the importance of understanding financials, building trust, and measuring impact. Molly shares her insights on leadership qualities, the joy of witnessing 'aha moments,' and her goals for team development. The conversation also touches on personal connections and the importance of perspective in leadership.

    Takeaways

    - Molly emphasizes that accounting is the language of business.

    - She highlights the importance of curiosity and continuous improvement in her career.

    - Building a relationship based on trust is crucial for effective communication.

    - Molly learned to present financial information in a digestible way for her father.

    - She believes in celebrating failures to create a safe environment for mistakes.

    - Molly stresses the need to connect with employees on a personal level.

    - She advises saying yes to opportunities to discover one's niche.

    - Molly's approach to leadership involves asking questions rather than giving orders.

    - She emphasizes the importance of follow-through to build trust within a team.

    - Molly's consulting work focuses on helping businesses identify and solve their actual problems.

    - Building trust is essential when solving business problems.

    - Flexibility in problem-solving leads to better outcomes.

    - Offering options empowers business owners to make decisions.

    - Effective leaders listen and celebrate their team's strengths.

    - Understanding multiple perspectives fosters a positive team environment.

    Sound Bites

    "Accounting is the language of business."

    "Curiosity and continuous improvement are key."

    "Follow through builds trust."

    "I celebrated my failures."

    "You need to connect on a personal level."

    "I help businesses find their actual problems."

    Chapters

    00:00 Introduction to Molly Varangkounh

    04:18 Career Development and Family Business

    10:06 The Importance of Numbers in Business

    15:34 Navigating Difficult Conversations

    21:03 Building Collaborative Leadership

    25:54 Creating a Safe Environment for Mistakes

    27:42 Molly's New Path and Consulting Work

    30:49 The Role of a Chief Sanity Officer

    32:21 Understanding Business Owners' Challenges

    34:14 Identifying Sources of Anxiety

    36:51 Navigating Pushback from Business Owners

    39:02 Facilitating Change and Decision-Making

    41:35 Measuring Impact and Progress

    43:30 The Joy of Aha Moments

    44:56 Short-Term Goals and Team Development

    47:31 Qualities of Effective Leadership

    50:25 Advice for New Leaders

    51:27 The Importance of Perspective

    53:01 Personal Insights and Family Connections

    54:08 Rapid Fire Questions

    Connect with Molly:

    LinkedIn personal - https://www.linkedin.com/in/molly-varangkounh-17440270/

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    50 mins

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