Programmatic Digest

By: Helene Parker and Co-host: Manuela Cortes
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  • Summary

  • The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/
    Helene Parker Consulting LLC 2019-2023
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Career Success Economics Marketing
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Episodes
  • 162. Workshop #3 Preview: Reporting & Analysis

    162. Workshop #3 Preview: Reporting & Analysis
    Jan 7 2025

    Feel Free to Check out YouTube version here:

    https://youtu.be/fdUQVGYdS-0

    Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas

    In workshop #3, we are focusing on:
    - Translating data into words everyone on the team understand
    - writing an analysis

    Join this workshop if you are looking to get a straight answer for:
    ✅ Spending hours creating campaign reports that only scratch the surface, leaving you and your clients unsure of actionable next steps?
    ✅ Frustrated by the lack of clarity in identifying which campaign metrics actually matter for optimization and future planning


    Check out what workshop 3 will be all about in this 3mins video below and sign up!
    https://lnkd.in/gdwgn6sa

    This workshop is made possible and FREE To you thanks to the our 3 amazing sponsors Digital Culture Group, LLC, AdLib: DSP Advertising Made Easy, AtomicAds.

    Workshop Highlights:

    Workshop 1: Pre-Campaign Launch

    📅 January 9, 2025 | 12 PM ET | 60-90 min

    Master automation, seamless DSP setups, and avoid common QA and SPO errors.

    Workshop 2: Campaign Optimization

    📅 January 16, 2025 | 12 PM ET | 60-90 min

    Optimize in 15 minutes or less and build confidence in targeting and strategy.

    Workshop 3: Reporting & Analysis (preview here)

    📅 January 23, 2025 | 12 PM ET | 60-90 min

    Turn data into compelling stories and actionable insights for clients.


    Check out what workshop 3 will be all about in this 3mins message below and sign up here:

    https://programmaticdigest14822.activehosted.com/f/34

    You can also find out more information about this on:
    https://programmaticdigest14822.ac-page.com/3partworkshop

    As always feel free to reach out to us with any questions or collab ideas:

    https://www.heleneparker.com/workshop/

    Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed:
    https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true

    programmatic #adtech
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    3 mins
  • 161. Workshop #2 Preview: Optimization

    161. Workshop #2 Preview: Optimization
    Jan 6 2025

    Feel Free to Check out YouTube version here:
    https://www.youtube.com/watch?v=a55qWDSYxrU


    Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas

    In workshop #2, we are focusing on:
    - Defining optimization levers, as in the video
    - Understanding how to optimize if you only had 15 mins or less
    - Walking through a LIVE excel that look like your DSP report to help you navigate the data, thanks to our sponsor Digital Culture Group, LLC

    Join this workshop on Thursday January 16th, if you are looking to get a straight answer for:
    ✅ What do I look at to get started?
    ✅How Do I make changes?


    Check out what workshop 2 will be all about in this 3mins video below and sign up!
    https://lnkd.in/gdwgn6sa

    This workshop is made possible and FREE To you thanks to the our 3 amazing sponsors Digital Culture Group, LLC, AdLib: DSP Advertising Made Easy, AtomicAds.

    Workshop Highlights:

    Workshop 1: Pre-Campaign Launch

    📅 January 9, 2025 | 12 PM ET | 60-90 min

    Master automation, seamless DSP setups, and avoid common QA and SPO errors.

    Workshop 2: Campaign Optimization (preview here)

    📅 January 16, 2025 | 12 PM ET | 60-90 min

    Optimize in 15 minutes or less and build confidence in targeting and strategy.

    Workshop 3: Reporting & Analysis

    📅 January 23, 2025 | 12 PM ET | 60-90 min T

    urn data into compelling stories and actionable insights for clients.


    Check out what workshop 1 will be all about in this 90 sec video below and sign up here:

    https://programmaticdigest14822.activehosted.com/f/34

    You can also find out more information about this on:
    https://programmaticdigest14822.ac-page.com/3partworkshop

    As always feel free to reach out to us with any questions or collab ideas:

    https://www.heleneparker.com/workshop/

    Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed:
    https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true

    programmatic #adtech
    Show More Show Less
    3 mins
  • 159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1

    159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1
    Nov 23 2024
    Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU Welcome to the first part of our 55-minute training session, originally delivered in October, featuring the incredible Iesha White, founder of Multitudes Marketing and a trusted partner at Helene Parker Consulting. In this episode, we break down some key concepts in digital advertising: pre-bid filters, private marketplace deals, and curation. We’ll explain what these terms mean, how they work, and why they matter. Iesha and I dive deep into the world of pre-bid filters and post-bid verification, using simple, relatable examples to demystify these often-complex topics. Along the way, we discuss ad verification, the potential risks of overly restrictive filter settings, and common challenges like mismatched content categories and outdated data signals. Plus, we’ll share actionable insights to help you optimize your strategies and avoid common pitfalls. Enjoy the first part of this training, where we focus on pre-bid filters. And if you want to dive deeper into the full session, be sure to check out the complete training here: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency® program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training? Book a Free Call Timestamp: (00:09) - Programmatic Training and Troubleshooting Guide (04:28) - Pre-Bid Filters and Post-Verification Strategies (15:14) - Ad Verification and Conflict Resolution (25:06) - Vendor Transparency and Communication Impact Be sure to check out the complete training here: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist Meet Our Guest: Iesha White https://www.linkedin.com/in/iesha-white-marketing/ https://www.multitudesmarketing.com/ Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC Programmatic Media Experts | LinkedIn Learn Programmatic As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol Manuela Cortes | LinkedIn Join our next training program by signing up to our waitlist below: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true
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    27 mins

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