Butch Vig, the 9th most successful music producer of all time, discusses his journey from starting a music recording studio in his friend’s basement, charging musicians virtually nothing as an indie producer, to creating albums for major music labels. He shares what it was like producing the world’s #1 top selling album of all time, Nirvana’s Nevermind. 

In this episode we also discuss:

• What it's like to wear two hats (producer and a musician), what his job is with each role, and how he context switches between both
• The moment he knew an album which he produced, Nirvana’s Nevermind, was going to become one of the most iconic albums of all time, and how it changed his life
• What it was like working with the Foo Fighters’ Dave Grohl while producing their Sonic Highways album 
• How they found and recruited the female artist, Shirley Manson, for their own band, Garbage

Guest Bio:  "Artist" is the single word that best describes producer, mixer, songwriter, and multi-instrumentalist Butch Vig.  His work with Nirvana, Sonic Youth, Smashing Pumpkins, Green Day, and the Foo Fighters has been hailed by music critics and fans for both critical and commercial success. He was recently ranked  #9 on NME's Top 50 Greatest Producers Ever. He is also a member of the multi-platinum, Grammy Nominated band Garbage, who released their critically acclaimed NO GODS, NO MASTERS in 2021.

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About this Show:

Digital transformation expert, Mark Russell, speaks with true Catalyzers – the people who drive change in positive, profound, and meaningful ways. If you aspire to be courageous, to do things differently, or to change things for the better, this must-hear podcast will inspire you with stories and actionable takeaways so you, too, can become a Catalyzer.

Hosted by: Mark Russell

Sponsored by: CatalystXL, creators of Cardware™, the ALL-IN-ONE do-it-yourself platform that easily, quickly, and affordably builds, launches, and manages state-of-the-art “apps” that work on all connected devices in real-time. Their clients include The Rock and Roll Hall of Fame, Gold’s Gym and more.