In the latest episode of BDR's Prime Partners Podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google's changes to optimize your marketing strategy and budget.

In this episode of the Prime Partners podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google's changes to optimize your marketing strategy and budget.

This short conversation explores the importance of maintaining an updated Google Business Profile, the role of diverse content strategies, and the significance of measuring ROI effectively. Zene shares insights on common mistakes contractors make and offers predictions on future trends in digital marketing, emphasizing the need for adaptability and continuous learning in the industry.

• 00:00 Introduction
• 08:41 Recent Changes in Google and Their Impact
• 14:24 Content Types and Their Importance in Marketing
• 23:10 Measuring ROI and Revisiting Past Strategies
• 26:48 Effective Targeting and Attribution in Marketing
• 31:23 Understanding Market Differences and A/B Testing
• 38:23 The Importance of Google Business Profile and Mobile Optimization
• 44:35 Preparing for Future Google Updates and AI Integration

In this episode of the Prime Partners podcast, Peter Capuciati, chairman and CEO of Bluon, discusses the challenges faced by technicians in the HVAC industry and how owners and managers can provide a lifeline through innovative data access and support.

The conversation explores the evolution of technician training, the generational shift in the workforce, and the impact of Bluon's solutions on business efficiency and technician performance.

Listen and discover how investing in technician support leads to happier customers, more technician retention, and more successful business returns.

• 00:00 Introduction and Background
• 07:47 The Challenges of Technician Support
• 13:30 The New Way to Support Technicians
• 22:16 The Impact of Equipping Technicians with Resources
• 24:58 Implementing Bluon in Your Business and the Benefits
• 31:06 Conclusion

In this episode of the Prime Partners Podcast, Matthew and Jacob Abbott from Abbott Family Insurance join the show to talk about insurance planning for contractors. They discuss the importance of starting early, understanding coverage options, and the challenges of navigating the insurance industry. The Abbott brothers emphasize the need for education, personalized solutions, and the benefits of offering comprehensive benefits to employees. They also address common barriers to change, such as paperwork and resistance. Overall, they highlight the importance of putting employees first and building a culture of trust and support.

• 00:00 Introduction
• 06:38 The Importance of Understanding the Trades
• 09:37 The Right Time to Start Insurance Planning
• 13:52 The Challenges of Insurance and the Need for Education
• 24:46 Factors to Consider in Insurance Planning
• 32:54 About Abbott Family Insurance
• 36:08 Advice for Contractors in Evaluating Insurance
• 39:58 Conclusion and Final Thoughts