The Ultimate Guide to Starting and Leveraging Podcasts for Coaches

Summary

In this engaging episode, John and Angie explore the booming world of podcasting and its relevance for coaches. They delve into the benefits of being podcast guests versus starting one’s own show, emphasizing the importance of strategy, preparation, and niche topics. John, a seasoned podcaster, offers insights on the tools and platforms to get started, such as Facebook groups, Matchmaker.fm, Podmatch and Interview Valet. They also highlight the significance of quality content, audience engagement, and consistent effort for podcast success. This episode is a must-listen for coaches considering podcasting as a valuable vertical for their business growth.

Keywords

podcasting, coaching, podcast guest, podcast strategy, podcast voice, audience engagement, podcasting tips, podcast growth, podcasting for coaches, podcasting journey, podcasting, titles, marketing, value, networking, niche, guest appearances, coaching, content creation, audience engagement

Takeaways

Podcasting is increasingly popular and can be beneficial for coaches.

Being a guest on podcasts is a great way to gain exposure.

Starting your own podcast requires significant effort and strategy.

It's essential to understand your audience and tailor your content accordingly.

Avoid overwhelming yourself with multiple projects at once.

Podcasts can serve as evergreen content, remaining relevant over time.

Establishing a clear purpose for your podcast is crucial.

Investing in quality equipment can enhance the listening experience.

Engagement is key; find a balance between personality and topic.

Authenticity in your voice will attract the right audience. The title of your podcast is crucial for attracting listeners.

Creating a hook is essential to engage your audience.

Value and entertainment are key components of a successful podcast.

Time management and resource allocation are important in podcasting.

Networking through podcasting can enhance your professional connections.

Finding a niche can differentiate you in a crowded market.

Starting as a podcast guest can provide valuable experience.

Utilizing tools and services can streamline the podcasting process.

Engaging content can lead to better promotion and visibility.

Building a loyal audience takes time and consistent effort.

Sound Bites

"Should I start a podcast?"

"Starting your own show is a lot of work."

"Podcasts can be evergreen content."

"You want it to be listenable."

"Be yourself in your podcasting journey."

"Topic, topic, topic is most important."

"You need to hook your audience."

"You can't just gift wrap a turd."

Chapters

00:00 Introduction and Podcasting Curiosity

00:11 Considering Starting a Podcast

02:09 Benefits of Being a Podcast Guest

05:36 Personal Experiences and Lessons Learned

07:55 Deciding to Start Your Own Podcast

11:15 Practical Tips for Podcasting

14:14 Engaging Content and Audience Building

33:21 Finding Podcast Guest Opportunities

38:54 Conclusion and Contact Information