• Ep. 12: PR for Good: Communicating Advocacy and Sustainability
    Mar 10 2024

    The bywords of today's PR are feel good advocacies and earth love tributes. How do corporate giants balance authenticity and profitability and communicate these to the public effectively?

    Moderator: Rochelle Gamboa, APR - Head, Crisis Management - SM Supermalls

    Panellists:

    1. Yoly Crisanto - Executive Vice President, Chief Sustainability and Corporate Communications Officer - Globe Group

    2. Abigail Ho-Torres - Assistant Vice President – Head, Customer Experience - Maynilad Water Services Inc.

    We would like to thank the following who helped make this project possible:

    ABS-CBN Corporation

    Asian Institute of Management

    Evident Integrated Marketing and PR

    Mang Inasal

    MullenLowe MARC

    The New Channel

    TOG Integrated


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    41 mins
  • Ep. 11: Crisis Communications and Disaster Management
    Mar 3 2024

    When crisis strikes, technology goes on overdrive for both good and evil. Who’s behind the wheel? Is it the C-Suite? Or C-Team? How do you prepare for crises, and how do you inform the public?Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG Integrated

    Panellists:

    1. Rochelle Gamboa, APR - Head, Crisis Management, SM Supermalls

    2. Abigail Mendoza - Head of Digital Communications & Content Services

    We would like to thank the following who helped make this project possible:

    ABS-CBN Corporation

    Asian Institute of Management

    Evident Integrated Marketing and PR

    Mang Inasal

    MullenLowe MARC

    The New Channel

    TOG Integrated


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    42 mins
  • Ep. 10: Crossing Over: From Media to Public Relations
    Feb 25 2024

    Is your career at a crossroad? Listen to media professionals building successful careers in PR after a career shift.

    Moderator: Ryan Macasero - Multimedia Journalist

    Panellist:

    1. Michelle Ople - Managing Partner, Media Relations and Activations Director, Ripple8 Inc.


    We would like to thank the following who helped make this project possible:

    ABS-CBN Corporation

    Asian Institute of Management 

    Evident Integrated Marketing and PR 

    Mang Inasal 

    MullenLowe MARC

    The New Channel 

    TOG Integrated


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    23 mins
  • Ep. 9: The Legacy of the Anvil Awards: Best Practices in PR
    Feb 18 2024

    The country's pioneer PR and communications awards body, PRSP's Anvil Awards is the GOAT in excellence and effectiveness. Make the Anvil part of your career goals.

    Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang Inasal

    Panellists:

    1. Norman Agatep, APR - President and Managing Director, Grupo Agatep

    2. Chito Sobrepeña, APR - President, Metrobank Foundation


    We would like to thank the following who helped make this project possible:

    ABS-CBN Corporation

    Asian Institute of Management 

    Evident Integrated Marketing and PR 

    Mang Inasal 

    MullenLowe MARC

    The New Channel 

    TOG Integrated


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    28 mins
  • Ep. 8: Public Relations in Omnichannel Communications
    Feb 11 2024

    Bring your PR career to new heights. Learn 360-strategies from agencies and clients with successful IMC campaigns driven by PR.

    Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang Inasal

    Panellists:

    1. Chito Maniago, APR - Director for Policy & Public Affairs, Pfizer

    2. Diane Welsh-Capile - Business Unit Director, DDB Philippines


    We would like to thank the following who helped make this project possible:

    ABS-CBN Corporation

    Asian Institute of Management 

    Evident Integrated Marketing and PR 

    Mang Inasal 

    MullenLowe MARC

    The New Channel 

    TOG Integrated


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    38 mins
  • Ep.7: Preparing the Next Gen: Careers in PR and Communications
    Feb 4 2024

    With the power to communicate one can conquer the world. Just where will your PR and communications career lead you, and what can you reap along the way.

    Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang Inasal

    Panellists:

    1. Kate Delos Reyes - Founder, Beacon

    2. Diane Hidalgo - Director for Corporate and Public Affairs, Evident Integrated Marketing and PR


    We would like to thank the following who helped make this project possible:

    ABS-CBN Corporation

    Asian Institute of Management 

    Evident Integrated Marketing and PR 

    Mang Inasal 

    MullenLowe MARC

    The New Channel 

    TOG Integrated


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    44 mins
  • Ep. 6: Influencers, KOLs, Content Creators, and their Rise to Relevance
    Jan 28 2024

    Influencers are seen as power-wielding communications authorities. Is the claim to fame for real? Or mere hour of power. KOLs and content creators share their success as they continue to harness public awe and inspire action.


    Moderator: Apple Esplana Manansala - President and Founder, The New Channel

    Panellists:

    1. Ms Myrtle Ramos - Founder & CEO, Block Tides

    2. Ms. Abby Asistio - Founder, Alopecia PH

    3. Ms. Jel Directo - Country Manager, Hepmil Philippines and Vice President, Creator and Influencer Council of the Philippines


    We would like to thank the following who helped make this project possible:

    ABS-CBN Corporation

    Asian Institute of Management 

    Evident Integrated Marketing and PR 

    Mang Inasal 

    MullenLowe MARC

    The New Channel 

    TOG Integrated


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    44 mins
  • Ep. 5: Communicating In the Age of Info Overload and Fake News
    Jan 19 2024

    Social media in the digital age enables info overload and the proliferation of 'fake news and alternative truths'—true or false? Check out their origins see where they're headed.


    Moderator: Gigi Tibi - PANA Foundation Trustee and Founder & CEO, RadManila

    Panellists:

    1. Ace Gapuz - Founder and CEO, Blogapalooza

    2. Jan Chavez Arceo - Partner, CV Tech Media and Co-Founder & Chief Strategist, Impact Solutions Research Institute

    3. Jocel de Guzman - Founder & Co-Lead Convenor, ScamWatch PH

    4. Aika Rojas - Director of Creator Partnerships Division, Tier One Entertainment


    We would like to thank the following who helped make this project possible:

    ABS-CBN Corporation

    Asian Institute of Management 

    Evident Integrated Marketing and PR 

    Mang Inasal 

    MullenLowe MARC

    The New Channel 

    TOG Integrated


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    58 mins