What You’ll Hear In This Episode: 

• Deirdre started her Women Worldwide podcast as an experiment 7 years ago, and now they are closing in at more than a million downloads. 
• PR people must practice what they preach and also be out there in the media, sharing what they can in an authentic way. 
• Deirdre shares the good things she sees PR professionals do when it comes to booking their client, but also what mistakes they make that we can all learn from. 
• Why reliability, follow through, and honesty are so important when creating a two-way relationship between media and PR professionals. 
• What Deirdre’s “FEEL Model” is, and how PR folks can use it to get in touch with their own empathy and tune in to who they are talking to. 
• Deirdre’s new acronym for AGENDA, and why it will keep you focused on not only what you want, but what the other person or outlet is looking for as well. 
• Your writing matters! A lot. Deirdre and Nicole share simple yet powerful tips on pitch structure, being concise, and tools such as Grammarly. 
• What happens when a guest is not the right fit for a podcast?

Mentioned:

Deirdre Breakenridge  - LinkedIn | Twitter | A Whisper From Noelle | Website 

Pure Performance Communications | LinkedIn Learning | Twitter 

Women Worldwide  

With Malice Toward None 

Say Hi To Nicole and NRPR: 

Website | Instagram | Twitter | Facebook