• PR & Marketing

  • Feb 26 2019
  • Length: 54 mins
  • Podcast

PR & Marketing

Listen for free

View show details

  • Summary

  • What is PR and Marketing - a look at the traditional approach and then a discussion of how Lyndon is turning that approach upside down.

    There were a couple of technical issues from 30:00 to 31:50 resulting in some overlapping voices. Once past this section everything is back to normal.

    • Public relations is the process of building strong mutually beneficial relationships between a stakeholder and an organization.
    • Marketing is getting people to do things that have a commercial value.
    • We talk about how a small business can get PR and Marketing without the deep pockets of a large conglomerate. And how your company website can be utilized in this area.
    • Relationship strength and mode of communication is very important.
    Show Links
    • Startup PR, Marketing & Publicity – The Future is Lean
    • The Lean Communications Framework
    • Maserati’s SuperBowl “Strike” Was Public Relations NOT Advertising
    More Website 101 Podcast
    • Email the Podcast!
    • Twitter
    • Sean on LinkedIn
    Show More Show Less
Show More Show Less

What listeners say about PR & Marketing

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.