In this episode you will learn about:

• CJ’s background.
• Her role at On The Move.
• How CJ fell in love with marketing.
• The importance of learning on the job.
• How On The Move solves problems for people.
• How On The Move transitioned from self-storage to the truck rental industry.
• How On The Move is using trucks for several different purposes.
• How rented trucks can help brands build deeper relationships with customers.
• Why rented trucks act like rolling billboards that are also useful.
• How real estate agents leverage rented trucks to drive sales.
• The marketing challenges that On The Move has faced.
• Why SEO has been difficult for On The Move.
• The importance of strong customer relationships.
• How the availability of trucks has impacted On The Move.
• Advice that CJ would give her younger self about marketing.
• What CJ thinks is the key to success.
• Why it is dangerous to try to do too much without getting any help.
• Why marketers never take a break from work.
• The challenges of working from home in the post-pandemic world.
• CJ’s advice for your next marketing win.
• Why it is important to trust your gut in marketing.
• Why it is important to track your marketing and sales activities.
• Why you should remember your accomplishments.
• The lessons that CJ learned from a big-budget marketing failure.
• Why traditional marketing is also important and relevant in our digital world today.

Find CJ online

Website

LinkedIn

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