This podacst on a new approach to frequent flyer and loyalty programmes uncovers how Indian FSCs can make ‘customer excellence’ a core element of their strategies and treat loyalty programmes as a tool to reward loyalty, along with frequency. The fact remains that the true potential of the loyalty business in India is not leveraged. So we wanted to identify the challenges faced by the industry and how the industry can overcome these challenges to build successful programmes. The podcast covers a variety of topics  such as the introduction on FFPs, global best practices, dispelling myths and a roadmap for Indian airlines.

This episode shares a snippet of our latest Executive Briefing that explores how Changi Airport Group has consistently pursued excellence by design. As a result, it has arguably emerged even stronger post-COVID. There are key lessons for airports in India and elsewhere. Strategic developments in the industry may result in opportunities for greater India-Singapore collaboration in the airport sector similar to that seen in airlines between Tata Group and Singapore Airlines, initially in Vistara - TATA SIA Airlines Ltd. and now in Airindia Limited.

This episode tells us what an airline frequent flyer program really is and what value they could bring to an airline. We also touch upon if successful frequent flyer programmes around the world could evolve to build loyalty, and if airlines should target loyal or frequent travellers.