The Truth About Personal Branding and Effective Selling on LinkedIn with Richard Moore

In this engaging episode of 'No Bullshit Talks,' host Sabrina introduces Richard Moore, a renowned LinkedIn sales expert, founder of the LinkedIn Client Accelerator, and the architect behind the Art of Sell community.

They dive deep into the misconceptions of personal branding, the fallacies of superficial popularity on social media, and the essence of true personal brand alignment. Richard emphasises the importance of meaningful, one-on-one interactions and nurturing genuine connections over the pursuit of high follower counts and viral posts.

They explore actionable strategies for converting LinkedIn engagements into actual sales and discuss the value of maintaining integrity in online business practices. By the end of the episode, you'll gain insights into the delicate balance of providing value, fostering trust, and achieving long-term success in the digital marketing landscape.

Timestamps

00:00 Introduction to Personal Branding

00:42 Welcome to No Bullshit Talks

01:21 Meet Richard Moore

02:12 Richard's Approach to Conversion

03:38 The Reality of Giving Value

05:58 The Importance of Having an Opinion

15:43 The Art of Forming Opinions

20:25 The Difference Between Personal Branding and Conversion

32:46 Tactical LinkedIn Strategies

43:09 Understanding Your Audience's Pain Points

44:01 The Illusion of Success on Social Media

46:30 Targeting the Right Audience

49:25 Building Genuine Connections

54:31 The Art of Selling

57:28 The Importance of Meaningful Interactions

01:04:12 Launching a New Community

01:11:43 Advice for LinkedIn Success

01:20:19 The Long-Term Approach to Success

Watch on YouTube

https://youtu.be/VlB8lw84fRU

Sabrina’s Socials 🌏 Podcast Website: https://n0bspodcasts.com 🌏 Sabrina’s Website: https://sabrinachevannes.com 🎙 Sabrina’s Solo Podcast: https://open.spotify.com/show/3E9VGj26UgMS04rYwXrJ22?si=a04c40eef9444de1 📺 Sabrina’s YouTube: https://youtube.com/@sabrinachevannes 👩🏽‍💻 LinkedIn: https://linkedin.com/in/no-bullshit-talks 📸 Instagram: https://instagram.com/nobullshittalks 🐦 Twitter: https://twitter.com/sabzyc ⏰ TikTok: https://tiktok.com/sabrinachevannes Richard's Socials 🌏 Richard's website: https://www.therichardmoore.com/ 👩🏽‍💻 Richard's LinkedIn: https://www.linkedin.com/in/richardjamesmoore/ 📸 Richard's Instagram: https://www.instagram.com/the.richard.moore/ 🐦 Richard's Twitter: https://x.com/richardmooreUK

Summary

From Stage to Success: Pascalle Bergmans' Transformation & Insights on Getting Paid for Public Speaking

Pascalle Bergmans shares her journey from being a West End musical theatre performer to becoming a successful public speaking coach. After a stroke ended her theatre career, she navigated through corporate jobs and severe mental health challenges before founding Presentales.

Pascalle discusses the importance of having a self-image aligned with one’s ideal self, the difficulties of unpaid speaking gigs, and offers actionable insights on how to get compensated for public speaking.

She emphasises the need for a signature talk, marketing assets, and exploring B2B opportunities. Pascalle passionately advocates for gender pay equality in the public speaking industry.

Timestamps

.00:00 The Journey of Self-Worth and Fulfillment

00:49 Introduction to No Bullshit Talks Podcast

01:28 Meet Pascalle Bergmans: From Stage to Corporate

02:46 The Stroke: A Life-Altering Event

05:48 Rehabilitation and Rediscovery

13:12 Corporate Struggles and Identity Crisis

16:18 The Birth of Pleasant Tales

24:52 The Reality of Public Speaking Industry

29:47 The Value of Speaking for Free

30:45 The Cost of Exposure

33:01 The Gender Pay Gap in Speaking

37:09 Building Your Speaking Business

39:47 Creating a Signature Talk

42:48 Marketing Yourself as a Speaker

45:56 Finding and Securing Speaking Gigs

50:56 Negotiating Your Speaking Fee

53:22 Conclusion and Contact Information

🔗 Links Mentioned in Video

📹 Watch on YouTube

https://youtu.be/UVhUm_bDU64

Sabrina’s Socials

🌏 Sabrina’s Website: https://sabrinachevannes.com

📺 YouTube: https://youtube.com/@sabrinachevannes

👩🏽‍💻 LinkedIn: https://linkedin.com/in/sabrinachevannes

📸 Instagram: https://instagram.com/sabzyc

🐦 Twitter: https://twitter.com/sabzyc

⏰ TikTok: https://tiktok.com/sabrinachevannes

Pascalle's Socials

🌏 Pascalle's website: http://presentales.com

👩🏽‍💻 Pascalle's LinkedIn: https://www.linkedin.com/in/pascalle-bergmans

📸 Pascalle's Instagram: https://www.instagram.com/pascallebergmans96

Summary Leanne Maskell is the founder of ADHD Works and is one of the countries leading ADHD coaches. Her books on ADHD are bestsellers and she's a LinkedIn Top Voice on this topic too. She delves into what it's like running a business with ADHD and what other founders should do if they think they have ADHD or are struggling with symptoms. 🔗 Links Mentioned in Video ADHD Works at Work by Leanne Maskell: https://amzn.to/3YhwZD9 An A to Z in ADHD: https://amzn.to/3BY9NlZ Brain FM: https://www.brain.fm/n0bs Show Notes and Transcript Visit the website to get the transcriptions, notes and more insights from the episodes: https://n0bspodcasts.com What is the podcast? This podcast is for anyone who wants to learn what it’s really like running a business. A realistic view along with insightful and actionable advice. If you’re fed up of hearing the same stories about how successful entrepreneurs are and it just took a morning routine or a few simple steps, then this is the podcast for you. No Bullsh*t Talks is a podcast of REAL conversations between ambitious entrepreneurs, discussing both the highs and the lows of entrepreneurships and all the lessons learned along the way. Watch on YouTube

https://youtu.be/qe3SXcOUvAc Who is Sabrina? 👋🏽 Hey! I’m Sabrina, a serial entrepreneur who can’t stand all the bullsh*t business advice and fakeness that’s found online in the world of entrepreneurship. I love having interesting conversations with ambitious entrepreneurs, so I’ve been doing this, recording them and sharing them with you 😊 I want to show you all the TRUTH. What it’s really like running a business in different industries and the real stories behind the successes. Not just the glamorous parts of entrepreneurship. Sabrina’s Socials 🌏 Podcast Website: https://n0bspodcasts.com 🌏 Sabrina’s Website: https://sabrinachevannes.com 🎙 Sabrina’s Solo Podcast: https://open.spotify.com/show/3E9VGj26UgMS04rYwXrJ22?si=a04c40eef9444de1 📺 Sabrina’s YouTube: https://youtube.com/@sabrinachevannes 👩🏽‍💻 LinkedIn: https://linkedin.com/in/no-bullshit-talks 📸 Instagram: https://instagram.com/nobullshittalks 🐦 Twitter: https://twitter.com/sabzyc ⏰ TikTok: https://tiktok.com/sabrinachevannes Leanne's Socials 🌏 Leanne's website: http://adhdworks.info 👩🏽‍💻 Leanne's LinkedIn: https://www.linkedin.com/in/leannemaskell 📸 Leanne's Instagram: https://instagram.com/leannemaskell 📧 Get in Touch I love hearing personally from my viewers, so if you have any feedback on any of the episodes or you have a suggestion for someone you’d like me to interview, please feel free to tweet me @sabzyc or find me on Instagram with the same username!

Summary

Konrad Sanders is the founder of The Creative Copywriter, a copywriting agency based in London.

While other copywriters are freaking out about the rise of AI being a threat to their jobs, Konrad and his team are creating their own GPTs and using AI to improve their processes and surpass other agencies instead.

Learn about how they create data-driven solutions in the form of copy for their clients and how they're able to use AI to accelerate their work and produce better results.

Timestamps

0:00 - Episode Trailer

0:50 - No Bullsh*t Talks Intro

1:25 - Introduction to Konrad Sanders

3:00 - How important is copy?

5:45 - Understanding your target prospects

8:04 - Why good copy is worth the money

16:02 - Conversion rate optimisation

22:35 - Sales pipeline of a business

34:38 - Customer retention

43:40 - AI and copywriting

58:58 - Creating your own GPTs

1:08:15 - The importance of business processes

1:15:40 - Running a business with your other half

🔗 Links Mentioned in Video

The Guide to EOS - Traction by Gino Wickman

What the Heck is EOS - Gino Wickman & Tom Bouwer

Get a Grip - Gino Wickman & Mike Paton

📹 Watch on YouTube

https://youtu.be/-2cZaHIJJW4

Sabrina’s Socials

🌏 Sabrina’s Website: https://sabrinachevannes.com

📺 YouTube: https://youtube.com/@sabrinachevannes

👩🏽‍💻 LinkedIn: https://linkedin.com/in/no-bullshit-talks

📸 Instagram: https://instagram.com/nobullshittalks

🐦 Twitter: https://twitter.com/sabzyc

⏰ TikTok: https://tiktok.com/sabrinachevannes

Konrad's Socials 🌏 Konrad's website: https://www.creative-copywriter.net 👩🏽‍💻 Konrad's LinkedIn: https://www.linkedin.com/in/konradsanders/

Video Summary

Timestamps🔗

Links Mentioned in Video

Show Notes and Transcript

Visit the website to get the transcriptions, notes and more insights from the episodes:https://n0bspodcasts.com

What is the podcast?

This podcast is for anyone who wants to learn what it’s really like running a business. A realistic view along with insightful and actionable advice. If you’re fed up of hearing the same stories about how successful entrepreneurs are and it just took a morning routine or a few simple steps, then this is the podcast for you. No Bullsh*t Talks is a podcast of REAL conversations between ambitious entrepreneurs, discussing both the highs and the lows of entrepreneurships and all the lessons learned along the way. 🎧 Listen For Free

Apple Podcasts: https://podcasts.apple.com/gb/podcast/no-bullsh-t-talks/id1605759771

Spotify (You can also watch the video here): https://open.spotify.com/show/7mYsm8OcmGNnQCiyeKoFEE

Castbox: https://castbox.fm/channel/id4759866?country=gbRadio Public: https://radiopublic.com/no-bullsht-talks-GA1ZbP

RSS Feed: https://anchor.fm/s/464e7ed8/podcast/rss

🙏🏽 Leave A Review

If you enjoy this show, then it really helps if you leave a review. So, please do leave a review and let me know what you think of the show!

https://podcasts.apple.com/gb/podcast/no-bullsh-t-talks/id1605759771

Who is Sabrina?👋🏽

Hey! I’m Sabrina, a serial entrepreneur who can’t stand all the bullsh*t business advice and fakeness that’s found online in the world of entrepreneurship. I love having interesting conversations with ambitious entrepreneurs, so I’ve been doing this, recording them and sharing them with you 😊I want to show you all the TRUTH. What it’s really like running a business in different industries and the real stories behind the successes. Not just the glamourous parts of entrepreneurship.

Sabrina’s Socials

🌏 Podcast Website: https://n0bspodcasts.com

🌏 Sabrina’s Website: https://sabrinachevannes.com

🎙 Sabrina’s Solo Podcast: https://open.spotify.com/show/3E9VGj26UgMS04rYwXrJ22?si=a04c40eef9444de1

📺 Sabrina’s YouTube: https://youtube.com/@sabrinachevannes

👩🏽‍💻 LinkedIn: https://linkedin.com/in/no-bullshit-talks

📸 Instagram: https://instagram.com/nobullshittalks

🐦 Twitter: https://twitter.com/sabzyc

⏰ TikTok: https://tiktok.com/sabrinachevannes

Guest Socials

🌏 [Guest’s] website:

🎙 [Guest’s] podcast:

👩🏽‍💻 [Guest’s] LinkedIn:

📸 [Guest’s] Instagram:

🐦 [Guest’s] Twitter:

⏰ [Guest’s] TikTok:

🍿 Watch Next

📧 Get in TouchI love hearing personally from my viewers, so if you have any feedback on any of the episodes or you have a suggestion for someone you’d like me to interview, please feel free to tweet me @sabzyc or find me on Instagram with the same username!

Video Summary Timestamps 🔗 Links Mentioned in Video Show Notes and Transcript Visit the website to get the transcriptions, notes and more insights from the episodes: https://n0bspodcasts.com What is the podcast? This podcast is for anyone who wants to learn what it’s really like running a business. A realistic view along with insightful and actionable advice. If you’re fed up of hearing the same stories about how successful entrepreneurs are and it just took a morning routine or a few simple steps, then this is the podcast for you. No Bullsh*t Talks is a podcast of REAL conversations between ambitious entrepreneurs, discussing both the highs and the lows of entrepreneurships and all the lessons learned along the way. 🎧 Listen For Free Apple Podcasts: https://podcasts.apple.com/gb/podcast/no-bullsh-t-talks/id1605759771 Spotify (You can also watch the video here): https://open.spotify.com/show/7mYsm8OcmGNnQCiyeKoFEE Castbox: https://castbox.fm/channel/id4759866?country=gb Radio Public: https://radiopublic.com/no-bullsht-talks-GA1ZbP RSS Feed: https://anchor.fm/s/464e7ed8/podcast/rss 🙏🏽 Leave A Review If you enjoy this show, then it really helps if you leave a review. So, please do leave a review and let me know what you think of the show! https://podcasts.apple.com/gb/podcast/no-bullsh-t-talks/id1605759771 Who is Sabrina? 👋🏽 Hey! I’m Sabrina, a serial entrepreneur who can’t stand all the bullsh*t business advice and fakeness that’s found online in the world of entrepreneurship. I love having interesting conversations with ambitious entrepreneurs, so I’ve been doing this, recording them and sharing them with you 😊 I want to show you all the TRUTH. What it’s really like running a business in different industries and the real stories behind the successes. Not just the glamourous parts of entrepreneurship. Sabrina’s Socials 🌏 Podcast Website: https://n0bspodcasts.com 🌏 Sabrina’s Website: https://sabrinachevannes.com 🎙 Sabrina’s Solo Podcast: https://open.spotify.com/show/3E9VGj26UgMS04rYwXrJ22?si=a04c40eef9444de1 📺 Sabrina’s YouTube: https://youtube.com/@sabrinachevannes 👩🏽‍💻 LinkedIn: https://linkedin.com/in/no-bullshit-talks 📸 Instagram: https://instagram.com/nobullshittalks 🐦 Twitter: https://twitter.com/sabzyc ⏰ TikTok: https://tiktok.com/sabrinachevannes Guest Socials 🌏 [Guest’s] website: 🎙 [Guest’s] podcast: 👩🏽‍💻 [Guest’s] LinkedIn: 📸 [Guest’s] Instagram: 🐦 [Guest’s] Twitter: ⏰ [Guest’s] TikTok: 📧 Get in Touch I love hearing personally from my viewers, so if you have any feedback on any of the episodes or you have a suggestion for someone you’d like me to interview, please feel free to tweet me @sabzyc or find me on Instagram with the same username!

Summary

Lu Castello has over a decade of experience in operations management and now runs her own company helping business owners prevent burnout by running their businesses more smoothly and streamlining. Lu and Sabrina discuss the common mistakes founders do and what they can do improve. Lu also discusses what it's like running a business as someone who identifies as non-binary.

Timestamps

0:00 - Episode Trailer

0:37 - Intro to No Bullsh*t Talks

1:15 - Lu Castello Intro

2:48 - Learning about Sicily

3:30 - Building your career

9:00 - Setting up their business

12:12 - The struggles of founders

22:20 - What is business culture?

38:20 - Working for NASA

41:30 - Identifying as non-binary

59:33 - Discrimination in business

1:05:30 - Advice for those who are scared

1:19:00 - Posting content online openly

🔗 Links Mentioned in Video

Multipliers by Liz Wiseman: https://amzn.to/3Bm4TyB

📹 Watch on YouTube

https://youtu.be/jFXUuKnMHcw

Sabrina’s Socials

🌏 Sabrina’s Website: ⁠https://sabrinachevannes.com⁠

📺 YouTube: ⁠https://youtube.com/@sabrinachevannes⁠

👩🏽‍💻 LinkedIn: ⁠https://linkedin.com/in/no-bullshit-talks⁠

📸 Instagram: ⁠https://instagram.com/nobullshittalks⁠

🐦 Twitter: ⁠https://twitter.com/sabzyc⁠

⏰ TikTok: ⁠https://tiktok.com/sabrinachevannes⁠

Lu's Socials

🌏 Lu's website: http://limuni.uk

👩🏽‍💻 Lu's LinkedIn: https://www.linkedin.com/in/lulimuni/

📸 Lu's Instagram: https://instagram.com/limuniuk

⏰ Lu's TikTok: https://tiktok/com/@lucastellolimuni