In this episode we are talking about the power of niche for your business with Polly Lavarello.

Polly didn't always have a cushy business. She became self-employed as a single mum of two kids under the age of 3. Living on benefits, life was anything but cushy.Something needed to change. Passionate about marketing Polly went and found her place in the online space. She slowed down to speed up. Got super intentional. Got crystal clear on her strengthiest strengths, who she wants to serve and HOW. We discuss the drive to help women create businesses that give them space and give them the permission slip to be fully themselves – and why both are vital. Polly also hosts the Make More Money Podcast.

Yep there’s swearing.

SHOW NOTES:

https://pollylavarello.com/

Polly on Insta:

https://www.instagram.com/pollylavarello/

Make More Money Podcast:
https://pollylavarello.com/podcast

Find Penny here - www.thebranddirectoress.com

TAKEAWAYS

• Finding your niche is essential in the online business space to stand out and make yourself unforgettable.
• Being unapologetically yourself and leaning into what lights you up will attract like-minded clients and create a strong brand.
• Success is not about following someone else's measure of success, but about defining what success looks like for you.
• Taking the time to refine your offers and create exemplary experiences for your clients is crucial for long-term success.
• Being curious, intentional, and playful in your business allows for continuous learning and growth.

CHAPTERS

00:00 Introduction and Meeting Polly

06:05 Creating a Solution for a Specific Problem

10:26 From Generalist to Niche

25:07 The Changing Landscape of Launches and the Power of a Strong Niche

Chapter timings may be slightly out due to editing.