Next Level Influence

By: Samantha Riley & Melanie Benson
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  • Summary

  • This is the show for coaches, consultants, course creators and service professionals who are ready to grow their business beyond 6-figures. It’s time to uncover the micro shifts required to elevate your income, influence and impact to the next level. Co-hosts Melanie Benson and Samantha Riley discuss proven strategies and behind the scenes insights to scaling your online business. With their combined 50+ years of business experience, they integrate the practical, spiritual and energetic principles that rapidly move the needle for entrepreneurs.
    Samantha Riley & Melanie Benson © 2024
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Economics Leadership Management & Leadership
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Episodes
  • 052: Social Selling with Adam Urbanski

    052: Social Selling with Adam Urbanski
    Aug 21 2023
    Have you observed an increase in people sending poorly crafted cold pitches via Direct Messages lately? This not only discourages potential clients but also casts a negative light on your business and branding.
    In this episode of Next Level Influence, Samantha Riley and Melanie Benson speak with Adam Urbanski and delve into the art of elevating your social selling strategies. Drawing on his proficiency in developing Strategic Marketing Plans and nurturing the expansion of service-based selling enterprises, Adam provides insights so you can enhance your approach.
    Adam shares his insights on how to effectively leverage social platforms to organically market your business. He steers clear of excessive self-promotion and instead concentrates on consistent enhancements in key areas: your profile, messaging, content creation, and the demonstration of your expertise.
    Join us for this valuable and high energy conversation where we explore ways to constantly provide value to clients and excel in the art of social selling.
    What you’ll learn in this episode:
    • Adam's rich entrepreneurial journey (04:15)
    • The value of knowing which marketing platform is best for your business (06:25)
    • Why is Facebook Adam's go-to platform? (08:33)
    • What does organic marketing through social media look like (11:11)
    • How to implement congruence in social media (15:23)
    • The three-step process to selling effectively in DMs (21:30)
    • How to be of service and add value while networking (27:26)
    • The importance of researching who the client is and what they do (30:48)
    • Understanding the purpose of interruption through content (33:27)



    Quotes:

    "Being in business means you have to sell something to someone, that's how it works. And if you're unwilling to do that, perhaps you should reconsider being in business for yourself." -Adam Urbanski

    "The way you make more money is by being of service through your unique genius to more of humanity and you do this by interrupting everybody you possibly can." -Adam Urbanski

    "We need to start moving from the idea of selling, to the idea of serving." -Samantha Riley

    "Creating content that demonstrates your value proposition and establishes authority, whether it's selling in the DMS or getting booked on podcasts, is something everyone should be doing anyway." -Melanie Benson


    Resources:
    Four Ways to Generate Leads Out of Social Media
    Next Level Influence
    Connect with Adam Urbanski

    • Website - https://themarketingmentors.com/
    • Facebook - https://www.facebook.com/adamurbanski/
    • LinkedIn - https://www.linkedin.com/in/AdamUrbanski/
    • Twitter - https://twitter.com/AdamUrbanski
    • Youtube - https://www.youtube.com/@AdamUrbanski


    Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitter
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    43 mins
  • 051: Your 7-Figure Mindset

    051: Your 7-Figure Mindset
    Aug 14 2023
    Achieving beyond your wildest dreams is an incredible accomplishment. It shows the strength of your determination and your refusal to accept limitations on your potential.
    Continuing the thread from our previous episode, “Is Playing Safe in Business Keeping You Small?”, we explore some ways you can pivot your thinking so you can accelerate your business results and show up at the next level.
    In this episode of Next Level Influence, Samantha Riley and Melanie Benson talk about the key pillars to achieve more impact and income. While business owners might think that growth is painful, reaching the next level can actually be an exciting adventure filled with valuable insights that you can use to move your business forward.
    If you want to have a greater impact and more revenue, you need to be willing to play outside your comfort zone and adopt strategies that can help you realise your unlimited potential and purpose. Discover how these pillars can lead you to expand your influence which will bring new opportunities and unprecedented growth.

    Here are some of the highlights of this episode:
    • The importance and impact of constant exposure (02:39)
    • Two critical areas in embracing new paradigms (04:23)
    • The power of association and having the right support (06:00)
    • Strategic investments in time, money, and energy to achieve next level success (07:25)



    Quotes:
    "At all times in our business we should be thinking, “How do we remove ourselves from the bottleneck?”, so we can be in our zone of genius." -Samantha Riley

    "Sometimes you need to stop or slow down to move forward faster. It's not about doing more things or doing them faster. It's about stopping and feeling into what the needle mover activities are." -Samantha Riley


    "When we are not stuck in the present moment and we're not feeling trapped in what is, we have unlimited potential." -Melanie Benson

    "We either normalize next level behaviour or we're normalizing comfort zones and staying safe." -Melanie Benson

    "Who you ask for support will always define the level of success you can go to." -Melanie Benson


    "Look at things not as they are, but as they can be." -David J. Schwartz, The Magic of Thinking Big

    Resources:


    • The Million Dollar Plan: Discover The 9 Key Growth Areas For Your Business That Will Give You More Income, Freedom and Impact https://samanthariley.global/plan/


    • The 7-Step Proven Framework to Leverage Other People’s Audiences By Melanie Benson


    • Next Level Influence Episode 50: Is Playing Safe in Business Keeping You Small?


    • The Magic of Thinking Big

    Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagram
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    16 mins
  • 050: Is Playing Safe in Business Keeping You Small?

    050: Is Playing Safe in Business Keeping You Small?
    Aug 7 2023
    Entrepreneurs are likely to face significant moments in their lives when they have to make crucial choices. These decisions can either lead them to greater success or keep them in their comfort zones.
    In this episode of Next Level Influence, Melanie Benson and Samantha Riley chat about the pitfalls of playing safe in business. It is said that in the world of business, fortune will always favour the brave and this entails breaking through things that hold us back and keeping a lid on our potential.
    Staying in what’s familiar may minimise risks but opting to always play safe can have far-reaching consequences that hinder an entrepreneur's visibility, thought leadership, and potential results.
    Discover the impact of playing it safe on your progress and learn how to avoid its traps, so you can embrace new opportunities and reach new heights.

    Don't miss this episode to learn more!
    Here are some of the highlights of this episode:
    • The impact of holding back from sharing your thought leadership (03:30)
    • What prevents us from reaching a higher level of visibility? (07:05)
    • The influence of playing safe in investing and growing ourselves (10:08)
    • Understanding which clients to focus on (13:38)
    • How your network can affect your actions and results (17:15)
    • How to breakthrough limiting thoughts, behaviours, and beliefs (21:13)



    Quotes:
    "We want to be around people who make us feel good about ourselves. But when we do that at the expense of stepping into our greatness, it's catastrophic." -Melanie Benson

    "If you are not asking for wisdom from somebody who has set the pace beyond what you're doing, you're always going to get people who are afraid of you rocking the boat." -Melanie Benson

    "It's uncomfortable to push boundaries. But unless we push those boundaries, we can't take our teachings to new levels." -Samantha Riley

    "When you're hanging out with people that also have a mindset of keeping it safe, and don't take risks, that's going to play out in your business. It feeds fear and negative emotions that are going to hold you back." -Samantha Riley

    "Ironically, in a changing world, playing it safe is one of the riskiest things you can do." -Reid Hoffman

    Resources:

    • The Million Dollar Plan: Discover The 9 Key Growth Areas For Your Business That Will Give You More Income, Freedom and Impact https://samanthariley.global/plan/


    • Uncover the #1 Barrier that's keeping your Authority in the Shadows through the Authority Quiz https://melaniebenson.com/authorityquiz/


    Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge
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    29 mins

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