• Newscast 8: The Personalization Episode

  • Sep 22 2024
  • Length: 35 mins
  • Podcast

Newscast 8: The Personalization Episode

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  • Summary

  • This week we devote our entire episode to one of the hottest topics in customer loyalty. In this featured segment, Rick Ferguson speaks to an all-star roster of experts to answer an existential question: If marketing personalization is so important, then why aren’t more companies better at it?
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