• Newscast 7: Can Starbucks return to Pike Place?

  • Sep 8 2024
  • Length: 38 mins
  • Podcast

Newscast 7: Can Starbucks return to Pike Place?

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  • Summary

  • In this special segment, Rick Ferguson stands inside of Starbucks’ original Pike Place Market store in Seattle and asks: Can Starbucks leverage its loyalty program and its vaunted digital wizardry to recapture its corporate soul? Plus, we dive into research on Australian customer loyalty and chat with the VP of Marketing for Canada's Air Miles Reward Program.
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