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New Books in Business, Management, and Marketing

By: New Books Network
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  • Summary

  • Interviews with the Authors of Books about All Aspects of Business
    New Books Network
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Episodes
  • History and Digital Media: A Discussion with Allison Tourville

    History and Digital Media: A Discussion with Allison Tourville
    Jul 3 2024
    After she earned her BA and MA in history, Allison Tourville decided to pursue a career in social media strategy. For nearly a decade, she worked for Vale Group (formerly Vulcan LLC, founded by the co-founder of Microsoft Paul G. Allen). She is now the Digital Media Director at the Paul G. Allen Family Foundation. On Ep. 11, we talked about her choices, experiences, passion for history, and the skills that connected her training in this discipline with her successful career in digital communications and social media management. Allison shared what skills came in the handiest during her work on the Great Elephant Census project, how she translated her resume into a series of tweets to showcase her skills on the job market, how she recognized that the present was history in the making during the 2010 Arab Spring, and how she measured the impact of social media campaigns. Plus, she offered great advice on how history grads and hiring managers can connect and help each other! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 mins
  • Faith, Business, and the Nature of Desire: Luke Burgis on René Girard and Mimetic Desire

    Faith, Business, and the Nature of Desire: Luke Burgis on René Girard and Mimetic Desire
    Jun 26 2024
    Why do we want what we want? Philosopher, theologian, and literary critic René Girard posits that we draw our desires largely from the people around us, a fact which has implications for everything from how we should plan our careers to the direction of foreign policy. Following a career spanning business, religious discernment, and academia, Luke Burgis joins Madison's Notes to explore Girard's philosophy of desire. Along the way, he delves into the concept of 'political atheism,' America's struggle with China, the future of social media, and why artificial intelligence will render the humanities more relevant than ever. Luke Burgis is Entrepreneur-in-Residence and Director of Programs & Projects at the Ciocca Center at Catholic University of America, as well as an Assistant Clinical Professor of Business in the Busch School. He has founded and led multiple companies and is the founder and director of Fourth Wall Ventures, an incubator for people and companies that contribute to the formation of a healthy human ecology. He is a graduate of NYU's Stern School of Business and of a pontifical university in Rome, where he studied theology. He is the author of Wanting: The Power of Mimetic Desire in Everyday Life (St. Martin's Press, 2021), and his next book, The One and the Ninety-Nine will be released in 2026. If you can't wait that long, he also has a popular Substack. Contributions to and/or sponsorship of any event does not constitute departmental or institutional endorsement of the specific program, speakers or views presented. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 6 mins
  • Allison Elias, "The Rise of Corporate Feminism: Women in the American Office, 1960-1990" (Columbia UP, 2022)

    Allison Elias, "The Rise of Corporate Feminism: Women in the American Office, 1960-1990" (Columbia UP, 2022)
    Jun 22 2024
    From the 1960s through the 1990s, the most common job for women in the United States was clerical work. Even as college-educated women obtained greater opportunities for career advancement, occupational segregation by gender remained entrenched. How did feminism in corporate America come to represent the individual success of the executive woman and not the collective success of the secretary? Allison Elias argues that feminist goals of advancing equal opportunity and promoting meritocracy unintentionally undercut the status and prospects of so-called "pink-collar" workers. In the 1960s, ideas about sex equality spurred some clerical workers to organize, demanding "raises and respect," while others pushed for professionalization through credentialing. This cross-class alliance pushed a feminist agenda that included unionizing some clerical workers and advancing others who had college degrees into management. But these efforts diverged in the 1980s, when corporations adopted measures to move qualified women into their upper ranks. By the 1990s, corporate support for professional women resulted in an individualistic feminism that focused on the needs of those at the top. Meanwhile, as many white, college-educated women advanced up the corporate ladder, clerical work became a job for lower-socioeconomic-status women of all races. The Rise of Corporate Feminism: Women in the American Office, 1960-1990 (Columbia UP, 2022) considers changes in the workplace surrounding affirmative action, human resource management, automation, and unionization by groups such as 9to5. At the intersection of history, gender, and management studies, this book spotlights the secretaries, clerks, receptionists, typists, and bookkeepers whose career trajectories remained remarkably similar despite sweeping social and legal change. Jane Scimeca is Professor of History at Brookdale Community College. @JaneScimeca1 Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 mins
Management Marketing Economics
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