• Neuromarketing: Tap Into the Customer's Brain

  • By: Marco Baldocchi
  • Podcast

Neuromarketing: Tap Into the Customer's Brain

By: Marco Baldocchi
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  • Summary

  • Welcome to my podcast, where we explore the fascinating world of Neuromarketing & Consumer Behaviour.

    Each episode, we'll be diving deep into Neuromarketing & Consumer Behaviour and uncovering insights, stories, and strategies that can help you navigate this exciting field.

    Whether you're a seasoned expert or just starting to explore neuroscience applied to marketing, this podcast is for you.

    So join me on this journey as we explore the exciting and ever-evolving world of Neuromarketing & Consumer Behaviour. Thanks for listening, and let's get started!
    Copyright Marco Baldocchi
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Economics Marketing Science
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Episodes
  • The AI Bias Trap: How Artificial Intelligence is Reshaping Our Thinking (Without Us Noticing)

    The AI Bias Trap: How Artificial Intelligence is Reshaping Our Thinking (Without Us Noticing)
    Feb 14 2025
    We trust AI to be objective, data-driven, and free from human error. But what if AI isn’t just reflecting our biases—what if it’s making them even stronger?

    In this episode, we uncover the hidden dangers of AI bias, exploring how artificial intelligence absorbs, amplifies, and reinforces human distortions in ways that impact everything from search results to facial recognition. Even more shocking? Studies show that interacting with biased AI can actually make us more biased in return.

    Can AI ever truly replace the human brain, or is it doomed to be a flawed reflection of our imperfections? And most importantly—how can neuroscience help us fix this?
    Join me, Marco Baldocchi, as we dive deep into the intersection of AI, neuromarketing, and cognitive science to uncover the truth about artificial intelligence and its impact on our perception. 🚀
    Tune in now—you won’t look at AI the same way again.
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    10 mins
  • Selective Memory in Marketing: How Serotonin Focuses Consumer Attention

    Selective Memory in Marketing: How Serotonin Focuses Consumer Attention
    Oct 16 2024
    In this episode, we dive into the fascinating role of serotonin beyond its well-known association with mood regulation.

    Discover how this powerful neurotransmitter influences memory by not only helping us retain important information but also by clearing out the mental clutter through a process called cognitive pruning.

    We’ll explore groundbreaking research from Carhart-Harris et al. (2014) that shows how serotonin allows our brains to filter out unnecessary details, helping marketers cut through the noise and ensure that their messages stick with consumers. Learn how you can harness this brain science to create marketing campaigns that are both memorable and efficient, leaving a lasting impact on your audience.
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    9 mins
  • Unlocking the Serotonin Secret: How Neuroscience Can Transform Your Marketing Strategies

    Unlocking the Serotonin Secret: How Neuroscience Can Transform Your Marketing Strategies
    May 24 2024
    Welcome to a transformative episode of “Neuroscienze e Marketing.” In this episode, I delve into a groundbreaking study revealing how activating the brain’s serotonin center influences behavior and motivation.Join me as I explore:
    • The crucial role of serotonin in regulating mood, memory, and motivation.
    • How stimulating serotonin neurons can activate key brain areas and affect behavior.
    • Practical marketing strategies that leverage serotonin to enhance consumer engagement and satisfaction.
    Discover how you can use these insights to create marketing campaigns that are not just effective, but irresistibly compelling.

    From encouraging positive social interactions to producing uplifting content, implementing reward systems, and offering stress-reduction tools, this episode is packed with actionable strategies to boost your marketing success.

    Tune in to learn how to make your brand more compelling and build stronger connections with your audience through the power of neuroscience.
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    7 mins

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