Discover the secrets to thriving in the natural products industry with our special guests, Micah Corrigan and Chase Ballard. Dive into Micah's unique journey that began in the health food retail scene of Hawaii and led to his entrepreneurship in Wisconsin with Great Naturally Electrolytes. Meanwhile, Chase shares his inspiring transformation from an unhealthy lifestyle to a wellness-focused career, highlighting the ethical retail practices he embraced at Nutrition World. Together, we uncover the strategies that independent health food stores can use to specialize and succeed, while maintaining their core principles and ethical standards.

Explore innovative ways to build meaningful connections in your wellness-focused store. Learn how passionate staff and genuine customer care can turn your store into a trusted community hub. We discuss the art of balancing legacy and emerging brands, navigating the challenges of brand loyalty, and effectively transitioning product lineups. Micah and Chase share insights into how independent retailers can serve as influential community leaders, maintaining customer trust even amidst changes.

We delve into the critical process of evaluating brand partnerships, offering tips on using resources like Be Well Verified to ensure alignment with your business goals. Understand the importance of maintaining a strong brand reputation despite the e-commerce dominance. From pricing strategies to marketing tips, this episode is packed with advice to help your natural products business reach new heights. Whether you're a seasoned retailer or just starting, our discussion promises actionable insights to enhance your approach and impact your community positively.

Connect with us:

Facebook

Linkedin

Email: info@naturalproductsmarketer.com

About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Renee Southard's journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted in her own struggles with allergies and the quest for natural remedies, mirrors the experiences of many who seek holistic well-being. As the owner of Organic Marketplace and president of SENPA, Renee shares how her background in education and working with at-risk youth laid the groundwork for her success, emphasizing the pivotal role of independent retail ownership in nurturing community connections and promoting a lifestyle centered around natural living.

The transformation of education in the retail industry unfolds as we explore the impact of the internet on how people access information. There's a warm nostalgia for past in-person events, once led by industry pioneers, now juxtaposed against today's digital learning opportunities like webinars and online courses. Despite the digital shift, the resurgence of brick-and-mortar stores highlights a consumer yearning for personal connections and trustworthy advice, underscoring the critical role of knowledgeable staff in building community relationships and ensuring retail success.

Running a small retail business presents its unique set of challenges and strategies, all of which are explored through engaging discussions on employee retention, community involvement, and networking. Insights into maintaining a dedicated team and fostering strong industry connections reveal the essence of thriving in retail. Organizations like INFRA and SENPA offer invaluable support, while community engagement through local clubs underscores the importance of personal growth and volunteerism. Join us in celebrating the power of relationships, the value of a supportive network, and the art of sustaining a successful business in today's ever-evolving market landscape.

Connect with us:

Facebook

Linkedin

Email: info@naturalproductsmarketer.com

About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the secrets of success in small-scale retail with Alina and Lauren, the inspiring co-owners of Mastel's, as they share their journey of transforming an 800-square-foot natural products store into a beloved local hub in Minnesota. Discover how they expertly manage over 4,000 SKUs in their bustling shop, maintaining a vibrant atmosphere full of energy and community spirit. Alina and Lauren reveal their passion for healthy living and community-focused retail, navigating the challenges of business ownership with creativity and determination, especially during the pandemic.

Gain valuable insights into the power of social media and community engagement as Alina discusses creating a dedicated marketing role that reignited Mastel's local presence. Learn from their dynamic partnership, the importance of networking, and the impactful role these connections play in business growth and legislative influence. Alina and Lauren's candid reflections offer a roadmap for aspiring entrepreneurs looking to make their mark in local business ownership.

Explore strategic marketing initiatives that drive growth, from traditional advertising and loyalty programs to innovative in-store strategies. Alina and Lauren highlight the benefits of industry networks, staff training, and vendor relationships, emphasizing how these elements contribute to Mastel's continued success. With a focus on community connections and staying ahead of industry trends, this episode is packed with actionable insights for anyone interested in running a successful natural products business.

Connect with us:

Facebook

Linkedin

Email: info@naturalproductsmarketer.com

About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.