• [NEWS] Adidas on Fortnite, American Eagle's Gen Z Campaign, and Duolingo's Engagement Strategy

  • Aug 9 2024
  • Length: 11 mins
  • Podcast

[NEWS] Adidas on Fortnite, American Eagle's Gen Z Campaign, and Duolingo's Engagement Strategy

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  • Summary

  • This week, Matt is talking about the Top 3 news stories relating to marketing to Gen Z. Listen as Matt discusses
    Adidas’ new collaboration with Fortnite. Later Matt analyzes American Eagle’s new campaign. Lastly, he weighs in on Duolingo’s unique approach to notifications.
    Listen to the full episode for insights at the intersection of next-gen marketing, immersive platforms and AI!


    Links to stories discussed:

    • ADIDAS ICONIC THREE-STRIPES LAND IN FORTNITE, BRINGING CUSTOMIZABLE IN-GAME COSMETICS TO PLAYERS GLOBALLY
    • AdAge’s Gillian Follett: HOW AMERICAN EAGLE IS TARGETING GEN ALPHA AND MILLENNIALS WITH ITS NEW BRAND PLATFORM
    • Business Insider’s Kelli Maria Korducki: The World’s Meanest App


    Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠

    Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠

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