• NEW RULES: Meet Buyers Where They Are (#6)

  • Jul 14 2023
  • Length: 15 mins
  • Podcast

NEW RULES: Meet Buyers Where They Are (#6)

Listen for free

View show details

  • Summary

  • Rule #6 is to meet buyers where they are, and that means to evolve your content strategy. For effective B2B marketers, the days of expecting your public-facing content to do the heavy lifting are gone. Buyers want more social proof than ever, and that means they're looking for recommendations in more "dark" channels -- Slack channels, Discord communities, and other private groups of their peers. 

    The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #12) 

    See omnystudio.com/listener for privacy information.
    Show More Show Less
Show More Show Less

What listeners say about NEW RULES: Meet Buyers Where They Are (#6)

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.