• NEW RULES: Educate Your Buyers At Scale (#5)

  • Jul 7 2023
  • Length: 15 mins
  • Podcast

NEW RULES: Educate Your Buyers At Scale (#5)

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  • Summary

  • Rule #5 is to educate your buyers at scale in order to reduce the buying cycle. Healthcare leaders are flooded with noise everyday, so you can expedite the road to a sale by focusing on the buyer's journey as opposed to your selling journey. When you see your role as educating rather than forcing someone down a funnel, you create moments of trust that lead to faster results. 

    The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #10) 

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