My Fitness Business

By: Cory McKane
  • Summary

  • My Fitness business (Powered by WeStrive) interviews personal trainers and gym owners in Austin, Texas to learn how they're growing their businesses and break down the ups/downs of the fitness industry.
    Cory McKane
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Episodes
  • The Front Desk to the Boardroom: Larry Maloney’s Rise to COO at Onnit
    Apr 16 2025

    Larry Maloney's journey at Onnit Gym exemplifies dedication and growth within the fitness industry. He began his career at Onnit Gym in an entry-level position, focusing on client relations and daily operations. He did this while working simultaneously as the GM of another gym in Austin. Through his commitment and leadership, Larry advanced to become the Chief Operations Officer (COO). In this role, he has been instrumental in building teams that prioritize delivering exceptional fitness experiences to help Onnit gym continue to strive to be the number 1 gym in Texas.

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    55 mins
  • Fitness influencer turned CEO
    Mar 19 2025

    Tara LaFerrara’s journey as a trainer began in 2013 when she realized the same drive and team spirit she thrived on as a former DI athlete could fuel her coaching. With 12+ years of experience and certifications in personal training, hypertrophy, menopause coaching, mobility, and Olympic weightlifting, she blends science-backed strength with a no-BS, compassionate approach to movement.

    Enjoy this podcast as we explore her journey through the fitness world, growing her brand online, finding her niche in fitness, and ultimately launching the Broads App.

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    53 mins
  • The ultimate organic pre-workout - James Benefico Pre-season Episode #5 [Video]
    Sep 19 2023

    The ultimate organic pre-workout - James Benefico


    James Benefico, originally from New York and a proud Austin resident since 2012, dramatically reshaped his life by shedding a 80 lbs, igniting a fervor for health and wellness.James embarked on a mission to redefine supplement industry standards after a synthetic preworkout supplement nearly resulted in a medical emergency in 2014. A catalyst for change, he pioneered the creation of the world's first USDA Organic Pre-Workout under his company, Organic Muscle. Committed to promoting clean and nutritious fitness supplements, Benefico continues to champion a healthy lifestyle and redefine industry norms.


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    My Fitness business (Powered by WeStrive) interviews personal trainers and gym owners in Austin, Texas to learn how they're growing their businesses and break down the ups/downs of the fitness industry.

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    Podcast: ⁠⁠⁠https://westrive.com/podcast⁠⁠⁠

    Instagram: ⁠⁠⁠⁠⁠⁠⁠instagram.com/westriveapp

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    35 mins

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