• More Potential For Ad Slots?

  • Aug 7 2024
  • Length: 45 mins
  • Podcast

More Potential For Ad Slots?

  • Summary

  • There is a new app where you pay to skip ads. 50% of that money goes to the podcaster. Is this a win-win for all involved? Could streaming satoshis unlock more ways for both the advertiser, the podcaster, and THE LISTENER to benefit?

    What ethical considerations surrounding using an ad-skipping feature in podcasting, especially when advertisers pay for ads that may ultimately not be heard?

    How might the widespread use of pay-per-skip ad models affect smaller, independent podcasters compared to larger, established podcasts?

    Efforts like the Podcast Standards Project aim to set uniform guidelines for metrics and analytics. These initiatives are crucial for bringing coherence to a fragmented industry.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.