What if I told you that the key to a successful marketing strategy might lie in something as simple, yet profound, as sticking to your values?

On this episode we explore the revolutionary potential of ethical marketing with Cat Valverde, a marketing professional who turned a burnout moment into a powerful business driven by ethics, integrity, and authenticity.

These days marketing is often treated with skepticism, so Cat’s approach is a breath of fresh air. Her story is deeply personal and rooted in a quest for authenticity. Cat believes that intertwining personal values with business practices is not only possible but essential for long-term success. This is a topic worth considering, especially if you are tired of the cutthroat, often unscrupulous tactics that have come to define much of the marketing landscape.

With joy in her heart, a Harvard MBA in progress and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy.

She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially?

Founder of Profeshh and a digital marketing expert, Cat is on a mission to bring transparency and fairness into the marketing world. Growing up knowing that her father pioneered the unsavory telemarketing scams of the '80s and '90s—schemes that preyed on the elderly and vulnerable—Cat developed a deep-seated commitment to ethical and equitable business practices.

This background fuels Cat's passion for creating marketing programs built on transparency, trust, and authenticity. With her latest program, she helps small businesses reengage and reactivate their email lists, bringing tailored, data-driven strategies to help them thrive. She's most excited to connect with SaaS, course creation, agency and eCommerce teams.

Cat believes that there's enough sunshine for everyone. No matter what the economy looks like. When you're dedicated to ethical marketing, equanimity and bring a unique impact to the marketplace, you win. She and her team at Profeshh are here today with real cashflow solutions that you can implement right now, at no cost.

Links Mentioned:

https://emailrevamp.com

Sometimes, it’s not what you’re selling but how you’re telling the story that determines success.

For many businesses these days, standing out involves more than just showcasing a product's features. Consumers are becoming more sophisticated and selective, often looking for more than just the utilitarian aspects of what’s on offer. That's why integrating personal stories and emotional connections into your business can make all the difference. These stories resonate with your audience on a deeper level, forging bonds that transcend mere transactions.

On this episode of More Perfect Marketing, I’m joined by Brad Bucceri, who shares an incredible insight into the power of emotional storytelling in business marketing and how it can redefine success.

Brad Bucceri, a seasoned marketing expert, has dedicated many years to the world of marketing, guiding small business owners through the evolving landscape of digital platforms. Frustrated by the complacency instilled by the Internet, Brad believes traditional unique selling propositions (USPs) have lost their impact. His mission is to educate entrepreneurs on the importance of standing out in a crowded market, not by claiming superiority, but by showcasing their unique identity. Through his work, Brad aims to transform marketing strategies, helping businesses position themselves as the only choice for their target audience.

Links Mentioned:

Find Brad Bucceri on LinkedIn at linkedin.com/in/bradbucceri

Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities and wasted efforts. By focusing on the middle of the funnel (MoFu), you can refine leads and ensure smoother transitions to the final purchase decision, ultimately boosting your conversion rates.

On this episode I explore the significance of the middle of the sales funnel and how businesses can effectively engage with prospects during this critical phase. The middle of the funnel acts as a bridge between initial engagement and the final sale, nurturing leads to ensure they are ready to convert. By maintaining continuity and delivering relevant communications at every stage of the buyer's journey, businesses can significantly enhance their chances of successful conversions.

Joining me in this exploration is Brandi Starr, a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

Links Mentioned:

revenuewithbrandy.com

tegrita.com