Jared Beasley is the Founder of Istoria, a creative agency based in Norfolk, VA, dedicated to crafting story-focused video, photo, and web experiences for socially impactful brands around the globe. With expertise in commercial, headshot, sports, restaurant, and food photography, as well as videography and video editing, Jared utilizes media to influence and inspire positive change. Under his leadership, Istoria serves a diverse clientele, aiming to make a significant impact through powerful storytelling and high-quality visual content. Jared's professional motto, "Let's make some magic happen," encapsulates his commitment to blending creative vision with meaningful narratives.

What You'll Learn:

• How shifts in consumer preferences are influencing content creation.
• The role of authenticity and organic content in engaging customers.
• Strategies for integrating storytelling into marketing to enhance brand connection.
• The potential impacts of AI on marketing and the necessity of transparency.
• Practical tips for marketers to adapt and thrive in a changing digital environment.

Episode Overview:

Join Carl Cleanthes, founder of Epic Made, with guest Jared Beasley, founder and creative director at Istoria, as they dive into modern marketing strategies and business creativity. This episode unpacks the evolution of content creation, the importance of authenticity in digital spaces, and the intersection of technology and marketing. Discover insights on how storytelling fundamentally shapes marketing and how businesses can navigate the increasingly digital landscape.