Host Andrew Davidson sits down with Jinal Shah, GM, Shopping & CMO at Zip, to talk about the growth and evolution of the Buy Now Pay Later (BNPL) sector. Listen as they discuss BNPL’s target audience, marketing strategies, corporate commitment to financial literacy and the importance of responsible lending practices. Tune into the conversation to find out more about the future of BNPL and the opportunities it presents for both consumers and marketers.

Download our FREE 2025 Financial Services Marketing Trends and get in touch with our consultants to learn more.

Head over to Mintel’s LinkedIn to share your take on how BNPL impacts consumer trends, and visit mintel.com to become a member of our free Spotlight community.

Timestamps:

(00:03) Introduction

(01:56) BNPL market growth

(05:14) Target audience of BNPL and evolution

(10:15) Competition in the BNPL space

(13:59) Responsible lending and transparency

(18:23) Marketing strategy and innovation

(28:43) Future plans and aspiration

(32:22) Career advice for aspiring marketeers

(38:56) Closing thoughts and takeaways

Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.

Guest: Jinal Shah, GM, Shopping & CMO, Zip.

Culture and brand experts at Mintel explore consumer sentiment during the US election season, focusing on the stress and anxiety consumers are currently experiencing. How are brands navigating political engagement? Listen now to find out more about the evolving relationship between consumers and brands in a politically charged environment.

Disclaimer: This content does not endorse any political party, candidate, or stance in the 2024 US presidential election.

Browse Mintel’s Cultural and Identity research and buy a report here, and get in touch with our consultants to learn more.

Head over to Mintel’s LinkedIn to share your take on what brands should do to engage consumers, and visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Client Advisor, Mintel.

Guests:

BJ Pichman, Principal Consultant, Mintel Consulting.

Lisa Dubina, Associate Director for Culture and Identity, Mintel.

In today's episode, host Andrew Davidson sits down with Anthony Merola, Head of Proprietary Products for Citi Branded Cards, to discuss Citi's vision for its credit card products and the rise of travel credit cards. Listen to find out more about the importance of customer feedback in driving product innovation and how financial powerhouses navigate the increasingly competitive landscape of the credit card industry.

Download our FREE 2025 Financial Services Marketing Trends to hear our predictions on the future of the industry.

Head over to Mintel’s LinkedIn to share your take on the future of branded travel cards, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.

Guest:

Anthony Merola, Head of Proprietary Products for Citi Branded Cards.

Timestamps:

(00:00) Introduction to Citi and the travel credit card landscape

(02:57) Citi's vision and how it relates to product development

(07:17) What gave rise to travel credit cards

(09:49) Brand cards refresh - how did it go

(12:07) The branding of Citi Strata Premier

(21:40) Impact of inflation on consumer spending

(23:30) Looking ahead: Innovations and customer engagement