Episodes

  • Pricing Confidence: Owning Your Value Without the Overthink

    Pricing Confidence: Owning Your Value Without the Overthink
    Oct 14 2025
    In the Minding My Business podcast, host Keturah discusses the concept of 'Pricing Confidence: Owning Your Value Without the Overthink.' She encourages listeners to stop doubting their worth, simplifying their business mindset around pricing, and embracing the value they provide. She emphasizes that pricing is not a measure of personal worth, but instead reflects the business strategy, experience, and transformative outcomes for clients. Keturah outlines three keys to building confidence in pricing: knowing your true worth, creating pricing boundaries, and simplifying and communicating clearly. She advocates for the use of The Elites Suite software for automating pricing tasks, and emphasizes the importance of self-belief and standing tall in pricing and value.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    6 mins
  • Backend Brilliance: Strengthening Operations for Q4 Success

    Backend Brilliance: Strengthening Operations for Q4 Success
    Oct 7 2025
    In this episode of Minding My Business podcast, Keturah guides listeners on how to strengthen their business's backend operations for a successful fourth quarter (Q4). Rather than focusing purely on sales, the discussion stresses the importance of robust backend operations - the support system that enables consistent communication, repeatable processes, and other essential tasks. Introducing tools like The Elites Suite, Keturah highlights how streamlined operations and automation can foster business consistency and scalability. The podcast also offers solace and encouragement to entrepreneurs grappling with disarray in their businesses' backend, underscoring that such struggle signifies growth and can be resolved progressively. In summarizing, each step towards backend brilliance contributes to building a thriving business that sails healthily into the new year.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    7 mins
  • Quarter Four Confidence: Preparing Without the Stress

    Quarter Four Confidence: Preparing Without the Stress
    Sep 30 2025
    In the episode "Quarter Four Confidence: Preparing Without the Stress" of the Minding My Business podcast, host Keturah Parker guides listeners on how to approach the end of the year with composure and strategic foresight. She emphasizes that the real key to a strong year-end finish—and an energetic start to the next year—is not about cramming in unfinished goals but about intentional preparation. Keturah advises listeners to take a strategic pause for reflection, focus on tasks with the highest impact, to protect energy, and plant seeds for future growth. She also introduces tools designed by The Elites Suite to simplify year-end strategy, including task management and automations. Keturah ends by assuring listeners that they are not behind and that the work they are doing is enough and the steps they are taking now will yield success in the future.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    7 mins
  • Seeding Success: Visibility Moves for a Strong Year-End

    Seeding Success: Visibility Moves for a Strong Year-End
    Sep 23 2025
    In this episode of the Minding Your Business podcast, host Keturah Parker emphasizes the importance of maintaining visibility and momentum in the final quarter of the year, viewing it as a time to sow seeds for the future rather than fading into the background. She suggests three strategies to stay visible: updating online presence to reflect future goals, sharing valuable content with the audience to help them plan for the new year, and fostering genuine relationships instead of merely aiming for reach. She encourages the use of tools like The Elites Suite for task management and workflow automation, helping entrepreneurs stay consistent and keep the audiences engaged without overloading themselves. Keturah ends with a motivational note, reminding listeners that it's never too late to make an impact and that small, consistent steps can lead to significant results, with the seeds sown today able to bloom in the future.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    6 mins
  • Pivot with Purpose: Leading Your Business Through Strategic Shifts

    Pivot with Purpose: Leading Your Business Through Strategic Shifts
    Sep 16 2025
    In this episode of the Minding My Business podcast, host Keturah Parker discusses how to lead a business through strategic shifts confidently. According to Keturah, changing plans and redefining goals are neither the evidence of failure nor a setback but an essential part of growth and evolution in the business. The episode focuses on three steps business leaders need to take to successfully pivot with purpose, which include recognizing the need for change, defining the new direction, and transparently communicating this new direction with your team and audience. In the process of pivoting, Keturah emphasizes the importance of use of tools like Elites Suite in effectively managing tasks and keeping operations running smoothly. The episode concludes by encouraging entrepreneurs to embrace change and view it as a stepping stone towards future success.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    4 mins
  • CEO Week: How to Take a Real Break and Still Make Money

    CEO Week: How to Take a Real Break and Still Make Money
    Sep 9 2025
    The Minding My Business Podcast, hosted by Keturah Parker, discussed the concept of taking a 'CEO Week' where business owners can take time off but still make money. Three key steps to achieving this were discussed - automating income, setting expectations, and protecting one's energy. Keturah stressed the importance of having systems like evergreen sales funnels, pre-recorded workshops, and automated payments in place to generate income while on a break. She emphasized being clear about unavailability periods and providing contact methods for urgent matters to set expectations with clients and audiences. The importance of fully disconnecting and engaging in restful activities was stressed to ensure proper rest and energy conservation.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    9 mins
  • Future-Proof Finances: Recession-Ready Cash Flow Planning

    Future-Proof Finances: Recession-Ready Cash Flow Planning
    Sep 2 2025
    In this episode of the Minding Your Business podcast, host Keturah Parker discusses strategies for managing financial stability, regardless of economic conditions. The main focus is on understanding cash flow cycles, prioritizing profit reserves, and creating tiered offers. By monitoring monthly income and expenses, entrepreneurs can foresee changes in their revenue and plan accordingly, thereby alleviating stress. Emphasizing profit reserves of 10 to 20 percent of income provides a financial buffer, while tiered service packages cater to various budget levels, affording greater client inclusivity and diversifying revenue streams. Other valuable tools that can help manage cash flow effectively and forecast financial stability were also discussed. The episode laced together strategies for navigating economic shifts and empowering entrepreneurs with informed decisions, to not only survive but thrive.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    9 mins
  • Data Privacy & Trust: Simple Steps for the 2025 Compliance Shift

    Data Privacy & Trust: Simple Steps for the 2025 Compliance Shift
    Aug 26 2025
    In this episode of Minding Your Business, Keturah Parker discusses the crucial topic of data privacy from an entrepreneurial perspective. Highlighting the anticipated 2025 data protection standards, Keturah shares simple steps on how entrepreneurs can prepare for these changes. Focusing on the importance of consumer trust, the podcast emphasizes the role of transparency and integrity in handling client data. Practical steps such as auditing data collected, enhancing visibility of privacy policies, and utilizing secure systems like The Elites Suite are recommended. This episode serves as a guide for entrepreneurs to not only be compliant but also to improve their relationships with clients by emphasizing data privacy. Upcoming episodes will explore Client Experience Systems.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    10 mins