Episodes

  • Pivot with Purpose: Leading Your Business Through Strategic Shifts

    Pivot with Purpose: Leading Your Business Through Strategic Shifts
    Sep 16 2025
    In this episode of the Minding My Business podcast, host Keturah Parker discusses how to lead a business through strategic shifts confidently. According to Keturah, changing plans and redefining goals are neither the evidence of failure nor a setback but an essential part of growth and evolution in the business. The episode focuses on three steps business leaders need to take to successfully pivot with purpose, which include recognizing the need for change, defining the new direction, and transparently communicating this new direction with your team and audience. In the process of pivoting, Keturah emphasizes the importance of use of tools like Elites Suite in effectively managing tasks and keeping operations running smoothly. The episode concludes by encouraging entrepreneurs to embrace change and view it as a stepping stone towards future success.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    4 mins
  • CEO Week: How to Take a Real Break and Still Make Money

    CEO Week: How to Take a Real Break and Still Make Money
    Sep 9 2025
    The Minding My Business Podcast, hosted by Keturah Parker, discussed the concept of taking a 'CEO Week' where business owners can take time off but still make money. Three key steps to achieving this were discussed - automating income, setting expectations, and protecting one's energy. Keturah stressed the importance of having systems like evergreen sales funnels, pre-recorded workshops, and automated payments in place to generate income while on a break. She emphasized being clear about unavailability periods and providing contact methods for urgent matters to set expectations with clients and audiences. The importance of fully disconnecting and engaging in restful activities was stressed to ensure proper rest and energy conservation.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    9 mins
  • Future-Proof Finances: Recession-Ready Cash Flow Planning

    Future-Proof Finances: Recession-Ready Cash Flow Planning
    Sep 2 2025
    In this episode of the Minding Your Business podcast, host Keturah Parker discusses strategies for managing financial stability, regardless of economic conditions. The main focus is on understanding cash flow cycles, prioritizing profit reserves, and creating tiered offers. By monitoring monthly income and expenses, entrepreneurs can foresee changes in their revenue and plan accordingly, thereby alleviating stress. Emphasizing profit reserves of 10 to 20 percent of income provides a financial buffer, while tiered service packages cater to various budget levels, affording greater client inclusivity and diversifying revenue streams. Other valuable tools that can help manage cash flow effectively and forecast financial stability were also discussed. The episode laced together strategies for navigating economic shifts and empowering entrepreneurs with informed decisions, to not only survive but thrive.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    9 mins
  • Data Privacy & Trust: Simple Steps for the 2025 Compliance Shift

    Data Privacy & Trust: Simple Steps for the 2025 Compliance Shift
    Aug 26 2025
    In this episode of Minding Your Business, Keturah Parker discusses the crucial topic of data privacy from an entrepreneurial perspective. Highlighting the anticipated 2025 data protection standards, Keturah shares simple steps on how entrepreneurs can prepare for these changes. Focusing on the importance of consumer trust, the podcast emphasizes the role of transparency and integrity in handling client data. Practical steps such as auditing data collected, enhancing visibility of privacy policies, and utilizing secure systems like The Elites Suite are recommended. This episode serves as a guide for entrepreneurs to not only be compliant but also to improve their relationships with clients by emphasizing data privacy. Upcoming episodes will explore Client Experience Systems.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    10 mins
  • Sustainable Ops: Greening Without Gutting Your Margins

    Sustainable Ops: Greening Without Gutting Your Margins
    Aug 19 2025
    In this episode of the Minding My Business podcast, host Keturah Parker explains how businesses can become more sustainable without hurting their finances. The episode titled "Sustainable Ops: Greening Without Gutting Your Margins" discusses three simple yet profitable ways to make a business more eco-friendly. Keturah gives valuable inputs on streamlining systems by going paperless and reducing waste by switching to digital processes. She also stresses the importance of choosing conscious vendors and partners aligned with your sustainable goals. The episode ends with an inspiring note encouraging businesses to take small, intentional steps towards sustainability, emphasizing it as a journey, not a race. It also presents how The Elites Suite can aide in achieving these sustainability targets by automating business processes.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    6 mins
  • Community as a Revenue Engine

    Community as a Revenue Engine
    Aug 12 2025
    In this episode of the Minding My Business podcast, host Keturah Parker unpacks how a community can evolve into a revenue generator for businesses. The show covers the vital roles of trust, conversions, and long-term engagement in shaping a community as a business asset, with the community facilitating trust to foster conversion and loyalty within the customer base. The episode emphasizes the importance of nurturing community relationships and engagement, transforming members into brand ambassadors and loyal customers that underpin business growth. Practical advice, like the leverage of automated workflows from The Elites Suite, is also shared to ensure businesses can efficiently manage community development without sacrificing personal connections. The show concludes with a note on focusing on connection and presence over audience size, and prioritizing nurturing existing community relationships.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    9 mins
  • Stress-Less Launches: Building a 4-Week Pre-Sale Sprint

    Stress-Less Launches: Building a 4-Week Pre-Sale Sprint
    Aug 5 2025
    In this episode of the Minding Your Business podcast, host Keturah Parker discusses the concept of a 4-Week Pre-Sale Sprint for Stress-Less Launches. The strategy includes the following steps: Week 1 aims to spark curiosity by subtly hinting about the upcoming offer but not revealing too much. Week 2 focuses on educating and empowering the audience by providing valuable related content to build trust and establish authority. In Week 3, the audience is introduced to the offer with clarity and a compelling proposition. Finally, Week 4 builds urgency with countdowns and showcases social proof through testimonials and other positive feedback. Throughout the launch process, using automation tools for tasks such as emails and customer engagement can significantly ease the workload and improve efficiency. The podcast wraps up with a focus on qualities like consistency, clarity, and courage as key to successful launches over having a large team or ad budget.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    10 mins
  • TikTok Shop, Reels & Shorts: Quick-Video Commerce Tactics

    TikTok Shop, Reels & Shorts: Quick-Video Commerce Tactics
    Jul 29 2025
    In this episode of Minding My Business, host Keturah Parker discusses the power of quick-video commerce tactics using platforms like TikTok Shop, Instagram Reels, and YouTube Shorts. Keturah explains how 15 to 60-second videos can effectively grab customer attention, build trust, and drive sales, making these platforms powerful virtual storefronts. She shares three key tactics: the 3-Second Hook for capturing attention, demonstrating the product/service in action for tangible understanding, and the use of built-in shopping or link tools for conversion ease. She introduces the Elites Suite, an all-in-one business growth solution, that manages leads, sends automated messages, and initiates workflows based on user behavior. Lastly, Keturah emphasizes that perfect videos aren't necessary for success—consistency and authenticity are crucial, and showing up authentically can significantly drive business growth. The next episode will address owning business value through Pricing Confidence.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
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    7 mins