Episodes

  • Pricing in an Inflation-Sensitive Market

    Pricing in an Inflation-Sensitive Market
    Jul 15 2025
    In this episode of the Minding My Business podcast, host Keturah Parker discusses the topic of Pricing in an Inflation-Sensitive Market. Keturah guides entrepreneurs on how to price their services and products confidently while considering economic factors, the needs of their clientele, and the value they offer. Some key areas highlighted are knowing and understanding one's business numbers, highlighting the value proposition, and transparent communication about pricing adjustments with clients. She also suggests using business automation tools for efficiency and understanding client-value dynamics. In the motivational segment, she emphasizes entrepreneurs' worth and importance of fair compensation, encouraging them to lead their businesses with integrity, clarity, and boldness. The episode concludes with a preview of the next discussion about preparing businesses for the final quarter without stress.
    Show More Show Less
    10 mins
  • The AI Assistant Playbook (2025 Edition)

    The AI Assistant Playbook (2025 Edition)
    Jul 8 2025
    In this episode of the Minding My Business podcast, host Keturah discusses the burgeoning era of AI business development and presents 'The AI Assistant Playbook (2025 Edition)', which shares three novel methods of utilizing AI to streamline businesses, by automating repetitive tasks, delegating digital tasks, and personalizing communication at scale. Highlighting the revolutionary potential of AI, Keturah emphasizes the freeing power of automation, the accuracy of AI delegation, and the possibilities of personalized engagement to ultimately shift focus towards more strategic pursuits. Supported by The Elites Suite features, Keturah underlines the accessibility and innovative influence of AI that encourages entrepreneurs to embrace these advanced tools to enable a more focused, faster, and expansive growth of businesses.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
    Show More Show Less
    8 mins
  • Your July Is Their Black Friday: Starting Your Holiday Marketing Now

    Your July Is Their Black Friday: Starting Your Holiday Marketing Now
    Jul 1 2025
    In this episode of the Minding Your Business podcast, host Keturah discusses the importance of starting your holiday marketing campaign at the peak of summer, in July. She outlines three core reasons to get an early start: buying yourself breathing room to plan and schedule content, giving your audience time to warm up to your offers, and the chance to automate your marketing process with intention. Keturah emphasizes the value of planning ahead to avoid holiday stress, build trust with your audience, and seamlessly handle online traffic during holidays. She also points out that initiating marketing strategies now prepares you for a more effective and stronger Q4.
    Show More Show Less
    8 mins
  • Mid-Year Momentum: The 6-Month Business Health Check

    Mid-Year Momentum: The 6-Month Business Health Check
    Jun 24 2025
    In this episode of the Minding Your Business podcast, host Keturah discusses the importance of a mid-year business health check. She highlights that this period of reflection isn't about judgment but gaining clarity to make informed decisions for the next six months. Keturah walks listeners through a simple three-part health check to identify what's working, what needs adjusting, and what's missing in their businesses. She emphasizes that momentum is built progressively, not perfection, and encourages embracing adjustments as they indicate commitment to continuous improvement. Keturah encourages her listeners to use the tools and insights available to them, setting themselves up for a successful second half of the year. The episode wraps up with Keturah stressing the importance of flexibility in business, repositioning, and trusting in one's ability to adapt and flourish.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
    Show More Show Less
    5 mins
  • The Empowered Entrepreneur: Simplifying Business, Virtually

    The Empowered Entrepreneur: Simplifying Business, Virtually
    Jun 17 2025
    In this podcast episode, The Empowered Entrepreneur: Simplifying Business, Virtually, host Keturah Parker converses about the importance of simplifying business operations, particularly in the virtual space, for success-driven entrepreneurs. The discussion revolves around three principles: identifying the tasks that essentially drive their business, using comprehensive tools like The Elites Suite to delegate and automate tasks, and developing repeatable routines for systematic growth. Keturah touches on the significance of The Elites Suite's features, including its task management, workflow, and automated email features, emphasizing its potential to manage background operations seamlessly for entrepreneurs to focus more on strategy and vision. The episode concludes with an encouragement for entrepreneurs to tread the path of simplicity for better clarity, efficiency, and success in their businesses.
    Show More Show Less
    6 mins
  • Efficiency Elevated: Empowering Growth with Virtual Support

    Efficiency Elevated: Empowering Growth with Virtual Support
    Jun 13 2025
    In the episode of Minding My Business podcast, host Keturah Parker explores the concept of virtual support, emphasizing the importance of delegation for business growth. She points out that while being a "do-it-all" CEO might feel empowering initially, it halts the scaling of the business as time is spent on admin tasks rather than growth strategies. She suggests that by adopting virtual support systems such as virtual assistants, systems strategists, or AI automation, CEOs can delegate time-consuming tasks, freeing them to focus on big picture strategy. The podcast underlines the significance of not just delegating, but delegating with direction, aligning the right help with desired outcomes. Keturah also showcases The Elites Suite, a powerful tool providing task management and workflow automation features, demonstrating how systems can work to grow a business even when you're not actively working. The host ends by reminding entrepreneurs that delegation is wisdom and not weakness, encouraging them to build a support system that allows them to operate at their best.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
    Show More Show Less
    9 mins
  • The Virtual Business Playbook: Empowering Entrepreneurs Everywhere

    The Virtual Business Playbook: Empowering Entrepreneurs Everywhere
    Jun 3 2025
    Keturah hosted another episode of the Minding My Business podcast, sponsored by The Elites Suite and the Keturah Parker Agency. The episode, titled “The Virtual Business Playbook: Empowering Entrepreneurs Everywhere”, discussed three main elements of running a virtual business: Structure, Systems, and Self-leadership. Keturah stressed the importance of a definitive working structure to enhance productivity and prevent burnout. She recommended systems to bring consistency and automate tasks, highlighting that the Elites Suite allows for easy task assignment and tracking. Lastly, she emphasized that self-leadership is crucial in leading your own business, highlighting the need to consistently align actions with the business vision. Ending with words of encouragement, she reminded listeners of their real-life impact despite their virtual operations.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
    Show More Show Less
    6 mins
  • Elite Admin Strategies — Simplify, Streamline, Succeed

    Elite Admin Strategies — Simplify, Streamline, Succeed
    May 28 2025
    In the episode of Minding My Business podcast, host Keturah Parker details three key strategies for business owners to simplify, streamline, and succeed in their administrative tasks. The focus is on centralizing operations, automating routine tasks, and delegating with confidence. Keturah suggests using one platform for all communication, automation, scheduling, and client management to reduce chaos. She further advises that tasks repeated more than twice should be automated to eliminate inconsistencies. Additionally, she emphasizes the importance of confident delegation, and using systems such as SOPs and templates to simplify this process. The episode also introduces The Elites Suite, an all-in-one business hub. Finally, Keturah highlights the importance of setting boundaries in your business, reminding listeners that they deserve systems that support them and a business that serves them.
    • Expert C-Level Solutions for SMBs | Keturah Parker Agency
    Show More Show Less
    5 mins