You know what your customers’ least crowded inbox right now is? Their mailbox. In this week’s episode, Jeremy, Ben, and Mark break down how CVG has built their Direct Mail program to over 6-Figures+ in attributed revenue. Acquisition costs are getting harder as CAC have spiked and Facebook ads are getting harder. As a great retargeting channel it’s a must have addition to your Owned channels to continue to drive your retention efforts. Dive into the basics of how to send automations and campaigns in direct mail.

In this week’s episode, Jeremy talks to the co-founder of Hush Blankets, Aaron Spivak. Just coming off a successful exit, Aaron could tell us a lot about developing products with lasting potential and investing in the brand’s community. But today he and Jeremy also talk about the value of building (and scaling) a good team and why that is an essential component of a brand’s good growth. There are lots of decisions to make in hiring - when to do it, whether to take on freelancers or grow a team internally, and how to use generalists and specialists well as you grow. Listen ahead for great insight into how scaling a team can go hand-in-hand with scaling your business. 

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In this week’s episode Jeremy sits down with Christopher Maroney-Pettit, Co-Founder of the Email & SMS Marketing Agency Ecom Growers to talk about why simple always wins in email and SMS design. On the back-end it can be complicated, and Chris walks us through his strategies for capturing customer data and segmenting it, but in terms of design less is always more. Branded emails can be content heavy, but conversion should be to the point.  In the second half of the segment, Jeremy and Chris speculate on the future of marketing channels and possible scenarios for Web 3 and NFTs to upend the DTC experience. 

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Whether you founded your business on a hero product, or a collection of items geared toward a specific demographic, there are lots of good reasons why you might need or want to expand your inventory. New products can keep your existing customer base happy, and can also bring in new sources of revenue. Jeremy and Mark sit down to outline the 4 major points to consider when growing your product offering: deciding what to sell based on your existing audience, how to do research and testing before a major launch, rules to follow for launch and initial marketing, and how to anticipate the changes this will bring to your business. With this guide as your resource, you’ll be able to develop your inventory in a way that makes sense for your brand and growth. 

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In this week’s episode, Jeremy talks with Christian Hoppe, co-founder of Vienna based Forwrd Agency about the incredible potential that Youtube has an alternative advertising channel to Facebook. This is partly because targeting can be much more refined with Youtube, and because it is possible to generate direct response actions much more successfully with the natural way that Youtube functions. Jeremy and Christian discuss how to fit Youtube into a more traditional DTC marketing framework, production and creative that Christian has seen have the most success at his agency, and the various methods he uses to quantify performance. 

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Today on Messenger Mastermind we talk all things Conversion Rate Optimization with Will Laurenson, CRO guru and host of the Customers Who Click podcast. With the changes to IOS and Facebook of last year, our Shopify sites have to do a lot of the work in keeping customers in the funnel once they’ve landed on your page. And you have a lot more control of that than you might think. Will shares his wisdom on how to detect pain-points in your customer’s experience of your site, his tech stack for analysing customer behavior, his guidelines for determining what you should prioritize testing for your brand, and how to fix problems once your tests have given you a picture of what is happening. This is a nuts and bolts episode with practical take-home information. 

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How do you successfully grow a business where every item is $1, no paid ad spend, and an astounding amount of new SKUs launches every year. Jean Baik, the founder of Shop Miss A, has turned her beauty brand into an eCom success story and will expand from 15 to 40 brick and mortar stores by the end of 2022. In this episode, Jean shares with Jeremy how Shop Miss A is able to launch so many products every year, how she has been able to use influencer marketing to launch her brand, and some truly ingenious approaches to SMS marketing. Listen ahead for this and many other amazing tidbits from a brand that does everything in-house and constantly innovates in the beauty space.

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