In this episode of Membership Geeks Podcast, I dive into the exciting news of our upcoming live conference, Retain Live 2025!

I share the backstory of our first event in 2019, why we decided not to continue with annual events, and how we navigated the challenges posed by the global pandemic.

Join me as I talk about the renewed enthusiasm and strategic decisions behind running another membership conference and what attendees can look forward to.

• Why did we decide to bring back Retain Live after a six-year hiatus?
• What were the key factors that influenced the decision to not hold annual events?
• How did the global pandemic impact our initial plans for future conferences?
• What can attendees expect from Retain Live 2025 in terms of content, speakers, and networking opportunities?

Find out more about Retain Live 2025 at www.retainlive.com

In this episode, I dive into the vault to bring back some timeless wisdom on validating your membership idea before launching.

Validation is crucial to ensure that your membership has strong foundations and stands the test of time.

I share valuable insights on researching, understanding the problem you aim to solve, and making sure there's a paying audience ready for your solutions.

This episode is a must-listen for anyone in the planning stages of starting a membership site.

- What steps should I take to ensure that the problem my membership addresses actually exists?

- How can I determine if my target audience has a recurring need or a lengthy journey that can be supported by a membership model?

- In what ways can I validate that the audience I am targeting is willing to pay for my solution?

- How do I evaluate my own long-term commitment and interest in running a membership site?

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this "From The Vault" episode, I delve into advanced membership pricing tactics that can significantly influence consumer decisions and enhance membership sales.

We explore concepts such as price anchoring, decoy products, and comparative pricing, providing practical examples from successful companies.

Additionally, we discuss the psychological impact of pricing strategies and the importance of limiting options to avoid overwhelming potential customers. Join me as we unravel these powerful techniques to fine-tune your membership pricing strategy.

- How can price anchoring be implemented to make a membership option more appealing compared to other choices?

- What are decoy products, and how can they be used to reframe buying decisions in favor of a preferred option?

- Why is it essential to limit the number of membership options to avoid decision fatigue, and how can this be managed effectively?

- How do psychological factors like the leading number in a price and the influence of prices ending in 9 or 7 affect consumer perception and decision-making?

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.