• Masters of marketing Latam #30 | Los motivos que llevaron a Jaguar Land Rover a ser JLR y su impacto en el cliente

  • Jun 13 2024
  • Length: 23 mins
  • Podcast

Masters of marketing Latam #30 | Los motivos que llevaron a Jaguar Land Rover a ser JLR y su impacto en el cliente

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  • Summary

  • En este nuevo capítulo de Masters of Marketing LATAM, conversamos con Montserrat Martínez, Brand and Product Director, Mexico and LATAM, de JLR, acerca de la transformación que la empresa tuvo recientemente y el impacto de este cambio en las estrategias y ADN de la marca.

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