In this episode of Notes from a NED, host Samuel Kasumu speaks with Nic Conner, political strategist, crisis communication expert, and co-founder of Parisi. Together, they dive into the world of strategic communication, particularly in high-stakes situations, drawing insights from both corporate and political spheres.

Conner shares his perspective on the parallels between political and corporate communication, underscoring the need for proactive reputation management and intentional messaging. The conversation covers essential strategies for crisis management, with real-world examples from the COVID-19 pandemic and cybersecurity incidents. Connor highlights the importance of transparent, empathetic, and well-rehearsed crisis plans that boards and leadership teams often overlook but critically need.

Key insights from this episode include:

• The critical role of proactive reputation management in shaping public perception, rather than simply reacting to crises.
• Nic’s strategies for effective crisis communication, focusing on transparency, empathy, and the importance of rehearsed plans.
• The impact of clear, streamlined messaging that resonates with audiences, a technique essential in both political and corporate settings.
• Advice for leaders to prioritise and continually refine their crisis communication strategies for better resilience and adaptability.

This episode is essential for anyone interested in mastering communication in high-pressure environments and discovering how to simplify messages for greater impact. Nic’s depth of experience and thoughtful approach to crisis management offer listeners powerful lessons on navigating today’s fast-evolving communication challenges.

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