Today, Jon and Lisa are talking social media and video (and dogs) with Jordanna Cheifetz, the founder of JAC Digital Media. She shares her journey of establishing a thriving business that specializes in creating engaging social media content. She explains her unique "content days," where she works with clients to produce multiple high-quality videos efficiently and stress-free. These sessions are designed to empower clients with confidence, ensuring their personalities shine through to their audiences.

Jordanna's inspiration for starting JAC Digital Media in 2017 was twofold: a need to pivot her career and recognizing a gap in the market for comprehensive digital services that include content creation, copywriting, and audience engagement. She also navigates the complexities of operating her business across two countries, balancing her Canadian roots with her current base in Michigan.

We talk about the growing importance of video content in social media. Jordanna emphasizes the critical role of the first three seconds in grabbing viewers’ attention and the shift from polished, manicured posts to authentic, relatable content. Video allows businesses to connect with their audience at the viewer's own pace, building trust and familiarity over time. Both Lisa and Jon share their own experiences with video, highlighting its power as a long-term engagement tool.

Jordanna also talks about her workshops, where she teaches business owners how to optimize social platforms like LinkedIn, Instagram, and Facebook. She plans to expand into more specialized topics, such as video editing. When asked about her services, Jordanna recommends her affordable "content day" package as an excellent starting point for businesses.

For more, you can find Jordanna at

https://www.jacdigitalmedia.com/

Or send her an email: jordanna@jacdigitalmedia.com

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/