In this episode, I dive into the art of copywriting and how understanding the category of a company is crucial for effective messaging. I share advanced strategies for crafting compelling emails and highlight the importance of educating your audience to sell effectively. I also discuss the significance of structuring your writing process, including prepping the page and creating engaging CTAs. Please take a moment to implement these techniques in your next writing project!

(00:00) Introduction to Copywriting
(02:00) Understanding Categories in Copywriting
(04:00) Crafting Effective Email Sequences
(08:00) Prepping the Page for Writing
(16:00) Creating Compelling CTAs

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