In this episode, I dive into the crucial role of understanding categories in effective copywriting. I emphasize that great copy isn't just about sales tactics; it's about recognizing and naming the right categories to resonate with your audience. I also share practical examples, like how naming problems can enhance clarity and engagement. Please take a moment to reflect on how you can apply these insights to your own writing.

(00:00) Introduction to Copywriting
(02:30) Understanding Categories
(05:00) Naming Problems Effectively
(10:00) Tangible Language in Copy
(15:00) Objective vs Subjective Outcomes

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