Marketing vs Sales

By: David Aron and Rob Hamilton
  • Summary

  • Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.

    © 2025 Marketing vs Sales
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Episodes
  • Pricing Doctor Dave's Minimum Viable Product
    54 mins
  • Ramblin' Rob's Audience
    Jan 19 2025

    Thank goodness for Doctor Dave's guidance as we meander our way through Ramblin' Rob's targeted audience. Rob has a tendency to target way more than he probably should, considering his somewhat counter-intuitive approach to sales at times. However, many marketing ideas have been revisited here, including the EPIER analysis (Doctor Dave's brainchild). As we move forward through these last few issues and foreshadow the pricing of the Minimum Viable Product, which is to come next ish (Doctor Dave first, Rambler to follow), there are many fun items to put into action! Listen in! Reconvene with Rob and Dave the second week of February, after a brief hiatus!

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    38 mins
  • My Audience by Doctor Dave
    Jan 6 2025

    In this progression toward Doctor Dave's and Ramblin' Rob's Projects of Passion, the audience is identified through specific tools and then targeted. Doctor Dave takes the lead and defines those who will be the most receptive and rewarded from creative Mentorvention. By the way, Mentorvention is introduced in it's book form, published on Amazon and available for all right now! Please pick up your copy as soon as you can and give your reviews. If you wish to take control of your career, the first step is the understanding that there are many who wish to help. You only need to ask and find the right mentors. Listen now and message to MvsRobDave@gmail.com.

    Mentorvention: Seize Control of Your Career with a Mentoring Intervention: Aron PhD, David: 9798991959407: Amazon.com: Books

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    40 mins

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