Marketing without the hype - why we need a  back to basics approach – MAF298

Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus?

Maybe it’s time to rediscover the full marketing picture, including customer research, product development, pricing, and promotion. How to develop a deep understanding of customers and their needs, and articulate a clear, standout offer that is simple and easy to understand.

Welcome to the 298 Marketing and Finance podcast and another short sharp episode in the 2023 Simply Marketing Series.

What you’ll hear about in this episode:

• The hype surrounding The Metaverse, ChatGPT and AI
• The benefits of digital marketing tools but also
• the consequences
• Do we obsess over tactics at the expense of strategy?
• Three areas to focus our attention
• Rediscovering the full marketing mix

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

 We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved:  http://rogeredwards.co.uk

Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297

This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer.

And we're going to talk about this with reference to TV's The Apprentice and why the candidates will always fail their marketing tasks.

This is episode 297 of the MAF Podcast - part of the 2023 Simply Marketing Series.

What you’ll hear about in this episode:

• Why marketing always stats with the customer
• The Apprentice TV show and one of its fatal flaws
• No understanding of target market sets up failure
• The correct way to understand a customer segment and develop the correct products and services

Links and Show Notes.

For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk

This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296

This week let's talk about a delightfully simple structure for creating a piece of marketing content.

It could be an advert, social media post or a conference speech.

It's called Monroe's Motivated Sequence.

This is episode 296 of the MAF Podcast - part of the 2023 Simply Marketing Series.

What you’ll hear about in this episode:

• What are some of the simplest marketing communications formulas?

• AIDA and PAS and my favourite, Monroe's Motivated Sequence

• The 5 stages of Monroe's Motivated Sequence

• Examples of the sequence for advertising or pitching

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk