This is a meaty discussion with actionable tips from excellent speakers. To learn the details please listen to the podcast. We discussed:
The need for a consultative approach in selling agetech products and the importance of creating an aging in place marketplace.
The importance of combining traditional marketing methods with digital strategies.
Segmenting the aging market and understanding the diverse needs and behaviors
of different age groups.

Recorded on December 12, 2024, this episode is part of our Marketing Series. Speakers are listed in their order of appearance.

Sally Lange, Founder & Principal, Slang Consulting
Sally Lange moderating retailer panel CES AgeTech Collaborative Stage, Venetian Expo Tuesday 1-7-25 3pm - 3:30pm
AgeTechCollaborative from AARP Member
Consumer Technology Association Board Member

Robin Visser, Director of Marketing and Digital Strategy for Christian Living Communities and Cappella Living Digital Marketing Solutions
Cappella Living Digital Marketing Solutions Blog

David Cravit, Co-author, SuperAging: Getting Older Without Getting Old and Partner, SuperAging Inc.
Example of great page for promoting your appearances in media on their Super Aging News website media page
Zoomer Interview with David Cravit to explain the Super Aging concept 7-5-22

Debbie Howard’s summary of this show

BoomerTechTalk.com episode page

LinkedIn Show Post

Co-Hosts: Linda Sherman, Debbie Howard and Steve Ewell

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow our 2 podcasts. This and News for the Ages by Rethinking Aging Club. Our News for the Ages podcasts are published weekly on Wednesday, the day after they are recorded.

We are catching up with publishing Rethinking Aging Club podcasts, and hope to be current by the end of 2024.

Music: Solemnity written and performed by Richard Sherman