Ali Lillie from SmartBug joined the Demand & Ops Unboxed podcast to dive into the fascinating topic of how alignment between sales, marketing, and customer success teams is the often-overlooked key to driving revenue growth.

Ali, who has worked in all three revenue departments at SmartBug, shares her valuable insights on the different priorities and processes of each team. It was interesting to hear how her experience has shaped her understanding of the importance of alignment.

During the conversation, we touched on some other interesting topics as well, including lead scoring, the difference between customer success and customer service, and the effectiveness of webinars and events as a demand gen strategy.

As a side conversation (it's 2023, why not) we discuss the role of AI in improving efficiency and productivity. We both agree that AI has been a game-changer in our work. Ali predicts that leveraging AI for efficiency will be a big focus in 2024.

Here are a few key takeaways from the interview:

• Alignment between sales, marketing, and customer success teams is crucial for driving revenue.
• Lead scoring can be tricky to set up in HubSpot, but highly effective if done right
• There's a difference between customer success versus customer service
• Webinars/events are still effective as part of a demand gen strategy
• Leveraging AI for efficiency will be a major focus in 2024, which can help create better alignment

Learn more about and connect with Ali and SmartBug

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

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