This time on Marketing Meanders, Sally and Sam discuss the soft skills of marketing. What do marketers need to enable them to be successful in the workplace beyond technicla abilities? Well, we've identified five including communication, creativity, interpersonal skills, adaptability, and analytical skills.

See if you agree with us in part one.

In part two of our exploration of email marketing with Chris Barnett from 1973 Limited, we delve into the technical aspects of email marketing, focusing on email design, optimisation, and audience engagement. Topics include the effective use of animated GIFs, the importance of editorial planning for newsletters, and the role of dynamic content. The discussion also covers the significance of analytics in understanding email performance and making data-driven decisions. Pick up some practical tips on maintaining newsletter relevance, segmentation, the use of AI in personalisation, and measuring success. You'll also gain some insights on handling mistakes in emails and ensuring consistent, valuable communication with audiences. Have fun listening.

In this two-part episode, Sally, and Sam are joined by Chris Barnett, founder of 1973 Limited, who delivers a tour de force in email marketing. Chris shares his background and the origin story of his company, which he started with his friend Dave Black. Initially focusing on web development, the company gradually shifted to email marketing, earning a strong reputation in the field. Key topics include the importance of data quality, segmentation, and relevancy in email campaigns. Chris emphasises the skills and best practices required for creating effective emails, including considerations for design, deliverability, and user experience. He also discusses the evolving role of email in marketing toolkits and offers insights into the potential of newsletters for building brand trust and engagement.
We hope you enjoy gaining all the valuable insights!